SOURCE: HookLogic


January 11, 2012 11:18 ET

HookLogic Appoints Jeff Griffin as President of Retail

Research and Technology Pioneer Will Drive Next Wave of Shopper Marketing

NEW YORK, NY--(Marketwire - Jan 11, 2012) - HookLogic, the leading provider of e-commerce media solutions and services, today announced Jeff Griffin will be its new president of retail. Griffin's appointment matches a leading shopper marketing strategist and practitioner with the company that is quickly redefining how brands and shoppers connect at the digital point of purchase. Most recently, as co-founder of Shopper Sciences, Griffin played an instrumental role in projects that continue to shape the shopper marketing and e-commerce landscape, including the Google Zero Moment of Truth (ZMOT) initiative and the Grocery Manufacturers Association's (GMA) Shopper Marketing 5.0 study.

"Jeff Griffin represents a new dynamic for HookLogic as well as the entire shopper marketing industry," said Jonathan Opdyke, CEO of HookLogic. "He has been a driving force behind the migration of offline brand advertising to digital media, as well as a leading figure in point of sale media programs. E-commerce media is a natural next step."

As president of retail for HookLogic, Griffin will bring experience and expertise that has been revolutionizing and energizing shopper marketing for the past decade. As Shopper Science's co-founder, he helped generate the primary insights supporting Google's Zero Moment of Truth initiative, helping marketers better understand a shopper's journey from undecided to decided -- and the critical role digital media now plays. Shopper Sciences, a division of Interpublic Group (IPG), was also the first shopper marketing (and youngest) firm ever to receive the Agency of the Year Award from Media Magazine.

"My career path has been simple," Griffin said. "I follow the shopper. The shopper has moved online. While many purchases still occur offline, my recent work has proven that the shopper decision process has truly migrated online. Money also follows the shopper, which is why e-commerce media is among the most important growth areas in retailing today."

Prior to joining Shopper Sciences, Griffin was SVP of Premier Retail Networks (PRN). Griffin joined PRN in 1999 and helped create and grow the digital place-based advertising industry through PRN's video advertising and merchandising networks in leading US retailers including Wal-Mart, Target, Best Buy, Costco, and others. Earlier in his career, Griffin held senior marketing and sales positions at leading brands, including P&G, Nabisco, Coca Cola, and Kellogg's.

"The next wave of shopper marketing is happening now," Griffin said. "The HookLogic team and technology platform are truly positioned to define the space. I'm excited to join forces to help brands and retailers grow sales, while ultimately helping shoppers make better, more informed decisions."

Griffin's hire builds on a series of client, personnel and capital investment news from HookLogic over the past six months, including a $9.5 million growth investment from Bain Capital Ventures.

For more information about HookLogic, visit:

About HookLogic
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include Expedia,,, and Wayfair. Learn more at

Contact Information

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    Carla Rudder
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