SOURCE: HouseValues

November 05, 2007 16:00 ET

HouseValues Acquires Realty Generator

Broadens Market Opportunity and Customer Base With Leading Provider of Marketing Solutions to Real Estate Brokerage Customers

KIRKLAND, WA--(Marketwire - November 5, 2007) - HouseValues, Inc. (NASDAQ: SOLD) today announced it has acquired Realty Generator, a leading provider of marketing and technology solutions to real estate brokerage companies. Realty Generator enables brokerage companies to dramatically increase both their revenue and their bottom line while providing them with a comprehensive internet marketing system for cultivating their leads and managing their real estate business.

The acquisition is a natural extension for HouseValues which now will be able to provide both real estate companies and their agents with leading solutions for managing and growing their real estate businesses. Through the addition of Realty Generator, the company expects to expand its product suite, grow its customer base, and broaden its overall market opportunity.

Realty Generator has experienced strong growth since its inception in 2003. The company provides a comprehensive lead generation and lead management system to real estate brokers as well as their agents and lender partners. Realty Generator's proprietary, web-based platform provides brokers with a turnkey way to generate new leads, manage the distribution of those leads to their agent teams, and monitor agent follow-through with future home buyers and sellers. Realty Generator principals Thomas Ray and Justin Tracy will join the HouseValues team and will be responsible for the continued growth of the business. HouseValues expects the Realty Generator acquisition to be accretive to Adjusted EBITDA in 2008.

"This system is just what our firm was looking for in a lead generation and customer management solution for our Company," said Jennifer Coulson Honan of Keller Williams Mountain Properties. "Realty Generator has given us the competitive edge we were looking for in our market," she added.

"We're impressed by the strong growth that Realty Generator has achieved and even more impressed by the success their customers are seeing in today's challenging real estate market," said HouseValues CEO Ian Morris. "Realty Generator is delivering great results for real estate brokerage companies, their agents, and the buyers and sellers they serve."

About HouseValues Inc.

Founded in 1999, HouseValues, Inc. (NASDAQ: SOLD) is a leader in providing comprehensive and proven marketing and business solutions to the nation's most successful real estate professionals. The company operates a network of real estate Web sites -- which combined with award-winning customer CRM tools, personalized training and coaching, and robust networking and community products -- delivers to real estate professionals everything they need to profitably grow their business. Learn more at, and


Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    HouseValues Inc.

    Press Contact:
    Hugh Siler
    Siler & Company for HouseValues Inc.