SOURCE: The Lee Group

August 04, 2008 07:00 ET

Houston Financial Services Marketing Firm Rebrands, Renames, Launches New Web Site

Ann Lee & Associates Becomes The Lee Group

The Lee Group's Niche: Positioning Community Banks to Compete Aggressively With Regional and National Banks

HOUSTON, TX--(Marketwire - August 4, 2008) - A Houston-based firm that provides strategic marketing and advertising services to hundreds of community banks and credit unions nationwide has a new face and a new name.

Today, the company formerly known as Ann Lee & Associates has rebranded as The Lee Group. The new website is "In the beginning, it was just me," said Ann Lee, President/CEO. "Our new name, The Lee Group, better reflects the strong team we have become." Lee started her business nearly 30 years ago from her Beaumont home. The company relocated to Houston seven years ago and still maintains a Beaumont office.

The Lee Group creates branding, advertising, and marketing campaigns for more than 900 community banks and credit unions in 49 states, including Broadway Bank in San Antonio, Community Bank of Texas, First Victoria, 1st Bank Oklahoma and Morrill & Janes Bank in Merriam, Kansas. Lee said the company is among the few creative shops in the country that exclusively serves independently-owned financial institutions including community banks and credit unions.

"We support the launch of almost every kind of banking product and service available so that community banks and credit unions can gain market share against their larger regional and national financial competitors. To compete with mega-banks," said Lee, "community banks must have a focused, differentiated presence. That is our niche."

The Lee Group has earned numerous awards from the American Bankers Association, Independent Bankers Association of Texas, American Advertising Federation of Southeast Texas and 10th District, and American Marketing Association Houston Chapter, for its marketing efforts on behalf of community banks.


The Lee Group is the new name of the full-service financial marketing company that began as Ann Lee & Associates in 1981. It is privately held. The company provides financial institutions including community banks and credit unions with marketing services and customer communications that support products such as Free Checking/Free Gift, Reward Checking, Club Accounts, CDs and IRAs, Overdraft Privilege, Grand Openings and Internal deposit campaigns and incentives, Shareholder Newsletters, Annual Reports and Private Placement Offerings. For more information about The Lee Group, its rebranding and its services for community banks and credit unions, call (713) 864-8651 or visit

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