SOURCE: Rothman Research

Rothman Research

April 20, 2010 09:19 ET

How to Make a Breaking Entry When You Are in the Farm & Construction Machinery Industry

JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 20, 2010) - -- Companies in the farm and construction machinery industry have seen a long, derisive recessionary period, and entering the first quarter earnings period for 2010, they know that recovery is still at an early stage; but throughout all this time they faced the downturn with solid resolve and have no intention of changing course. Even as economic recovery starts to unfold, major challenges still endure in the U.S. commercial real estate which has a direct impact on many players, like Deere & Co. (NYSE: DE), in the construction machinery sphere. Deere's revenue stream from this segment of its business has been greatly affected in recent years following the housing sector slump. However, the company has been able to offset negativity in the commercial construction segment through its consistent success in sales of its agricultural equipment which made 50% of the company's revenue in fiscal year 2009. On Monday, the company announced that it has reached a historic milestone through the manufacture of its five million lawn tractors in a 47 year time-span.

*Complimentary downloadable research on Deere & Co. is accessible upon registration at

"Deere has been a strategic player in times where the economy seemed to be holding on to a thread. They have been able to compensate for the fall in demand for their commercial and landscaping equipments through sales of its agricultural equipments. Another step that the company took to cushion the effects of the U.S. economic downturn was to expand outside the U.S. and target the emerging markets where agriculture is a big chunk of their economy. For the last 52 weeks the company has ranged from a low of $34.90 to a high of $62.73, and is currently trading close its 52-week's high," reported Jack Benassi of "The first quarter earnings season for 2010 is being scrutinized by the upmost attention, especially in the industrial sector. Positive reading trends could signify that the sector is starting to mend its wounds as the economy continues its recovery process. One company in this space that we believe has been a great performer even during the recession is Bucyrus International Inc. (NASDAQ: BUCY). If you look at its share price, it will almost seem that the company has closed the recession chapter whilst many are still scratching their heads in awe. One corporate development that many investors in BUCY are looking forward to is the acquisition prospect of Terex's mining equipment business. This move is to set in place a diversification strategy away from the coal industry which is currently 65% of its business model. Deere and Bucyrus have shown that diversification both in their business models and geographically can help weather economic turbulence."

*Direct & free downloadable report on Bucyrus International Inc. is available by signing up now at 

Earnings release from these formidable players will be watched throughout the industry, as their results could fuel a rally in the industrial goods sector. Bucyrus is expected to announce its earnings release on April 22nd and Deere is releasing its earnings report on May 19th.

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