SOURCE: Cincom Systems

October 11, 2006 16:21 ET

How Not to Stand Out in Any Crowd

Pompously Obfuscate on Purpose

CINCINNATI, OH -- (MARKET WIRE) -- October 11, 2006 -- Cincom's award-winning Expert Access e-zine provides some leading edge business insights and strategies in its latest feature article titled, "How Not to Stand Out in Any Crowd."

Blend in ... Instead of Break Through

"How Not to Stand Out in Any Crowd" is an in-depth look at the wildly successful proliferation of pompous obfuscating corporate gobbledygook. It includes valuable lessons in corporate job security such as, 'how to blend in instead of breaking through.'

You Too Can be Just Like Everyone Else!

"How Not to Stand Out in Any Crowd," also reveals step-by-step methods of creating and communicating unoriginal, boring identities and non-descript approaches. Learn how to make the simple complex, the complex unknowable, and the unknowable hilariously entertaining. Yes, you too, can be just like everyone else!

POP! A Contrarian View

The article also includes an objective contrarian viewpoint in an interview with Sam Horn, well-respected author of "POP! Stand Out in Any Crowd." She contends there are ways to create original, pithy approaches and identities that can help people stand out in any crowd in 60 seconds or less. Techniques that can help ANYONE create attention-grabbing titles, taglines, and tell 'n sell descriptions for their company.

What Is Cincom's Expert Access?

Cincom's Expert Access is an award-winning e-publication with approximately 135,000 subscribers in 49 countries. Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, services or occasionally have a B2B laugh.

About Cincom

Cincom delivers innovative software and services to simplify complex business processes. For nearly 40 years, Cincom has empowered thousands of clients worldwide to outperform their competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI. For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to or visit the company's website at

Cincom and the Quadrant Logo are registered trademarks of Cincom Systems, Inc.

© 2006 Cincom Systems, Inc. All Rights Reserved

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