SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 28, 2010 18:41 ET

How Talking Head Social Media Video Can Help You Score High-Quality Online Impressions

A 90-Minute, Best-Practices Live Video Webinar for PR Professionals, Friday, February 5, 2010

OAKLAND, CA--(Marketwire - January 28, 2010) - PR pros looking to jump into the new medium of using Talking-head video clips and programs in their YouTube, LinkedIn, Facebook accounts as well as in Social Media Press Releases should join renowned media trainer TJ Walker for "How Talking Head Social Media Video Can Help You Score High-Quality Online Impressions."

This exclusive PR University live video webinar takes place on Friday, February 5, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featuring Web video and renowned media trainer:

TJ Walker, President, MediaTraining Worldwide, Video Blogger

In just 90 minutes, media trainer TJ Walker will show PR pros how to create super low cost, easy to produce video posts of their top executives, researchers, authors that can be used in marketing emails, website and social media sites to strengthen their brand and thought leadership, and quickly build a searchable online video library.

Here's what PR pros will take away from this event:

--  New Opportunities: Why PR pros should not go one more day without
    becoming an expert in creating and distributing talking head videos
--  Why talking head video works so powerfully on social media networks
    and the many ways PR pros can repurpose these clips to lengthen the
    "long tail" of their marketing
--  Getting Started: A step-by-step guide for designing a talking head
    video program: Who should speak, what their messages should be, where
    to set up
--  What you need to produce talking heads video: What hardware and
    software (not much!) you need to do it yourself and how to find the
    best, most cost-effective production facilities if you don't
--  How to create talking heads videos that need little or no editing
--  How to script your talking head video -- and why PR pros may need no
    script at all
--  Secrets of Killer Talking Heads Content: Tips for telling a powerful
    story using talking heads
--  Six Common Talking Heads Video Mistakes: Common mistakes PR teams make
    when launching Web video and how to avoid each
--  Production Tips: Technical guidelines and specs -- plus how to make
    sure their campaigns use the most popular formats and delivery methods
--  How to go viral using social media: Steps to help them post talking
    heads video on YouTube and Facebook
--  Other distribution techniques to maximize your talking head video's
    reach -- from posting on their own website to using RSS, SEO and other
    tools to get their video to the widest audience
--  Watch TJ produce an actual talking heads video with PR professional who
    has never created one before... right before their eyes!
--  Best Practices and Case Studies: Successful examples they can take to
    their execs to show how talking heads video can help gain CEO
    visibility, build brand and thought leadership, launch products, and
    attract a regular audience online

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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