SOURCE: Cincom Systems

Cincom Systems

March 31, 2010 10:25 ET

How to Engage Customers at Every Touch Point

Cincom and IBM Complimentary Webcast Focuses on Retail

LONDON--(Marketwire - March 31, 2010) -  Worldwide software and services provider Cincom Systems (, IBM and Shaun Smith, expert in Customer Experience Management (CEM) and brand loyalty, will host a webcast on how retailers can invest in more immersive customer experiences by re-engineering processes to deliver winning conversations across all touch points. The webcast will take place on Wednesday, April 14, 2010 (3:00 p.m. to 3:45 p.m. GMT).

In this recessionary environment, customer purchasing behaviours are changing as consumers seek out new shopping experiences across extended touch points. Inconsistencies across these touch points can then become a critical issue. Retailing organisations face the challenge to support the multi-channel retail experience across all channels -- from POS to web and from storefront to interactions with the contact centre.

In this webcast, directors with responsibility for improving the effectiveness and the efficiency of their customer-facing operations will have the opportunity to learn how to:

  • Influence and orientate customer behaviours across channels
  • Optimise core retail processes to provide consistent and differentiated multi-channel experiences
  • Enable a 360-degree customer view from disparate legacy systems, applications and customer data

Cincom, an IBM Premier Business Partner, offers this webcast as part of a series exclusive to senior executives from retail organisations who aim at adapting their CEM strategies to design and deliver new shopping experiences for their customers.

Pre-registration is required (

Shaun Smith
of Smith+co will lead the seminar and interactive panel. Shaun is one of the founders of the customer experience movement and a foremost expert in CEM and brand loyalty. He regularly speaks to audiences around the world on the subject.

Randy Saunders, an internationally experienced management consultant specialising in developing customer experience strategies, is program director for Cincom's Customer Experience Management group.

About Cincom (
For 41 years, Cincom has helped thousands of clients worldwide by solving complex business problems with its software and services. Cincom, an IBM Premier Business Partner, has partnered with Smith+co to help contact centres differentiate and outperform through customer experience management.

Contact Information

  • Contact Info
    Paola Mazzuca
    CEM EMEA Marketing Manager
    Cincom Systems UK Ltd.
    1, Grenfell Road
    Maidenhead Berks SL6 1HN