SOURCE: Innovative Direct Response

January 09, 2008 05:00 ET

How to Market Everyone's Least Favorite Subject… Death

IRVINE, CA--(Marketwire - January 9, 2008) - Okay, it's something we will all have to face at some point which means it's a service that will definitely sell, but when? When our loved ones are stuck with the bills, the arrangements, stress and grief? Innovative Direct Response is renowned for producing engaging infomercials that are informative, and more importantly have a proven sales track record to boot. So how did IDR CEO Kelly Burke meet this unique challenge of marketing the unthinkable for Rose Hills Memorial Park?

Kelly Burke, "We decided to focus on life not death. It's all about the simple necessity of pre-planning your final arrangements. We all have to make plans and put things in order in our lives... this just happens to be important to plan as well. Plus, Rose Hills has made the process easy, interesting, and yes, maybe even a little fun." Koeppel Direct will be handling the media buying and strategic back-end for the Rose Hills campaign.

Innovative Direct Response launched the first US long form TV commercial for Rose Hills Cemetery in Whittier, California. Rose Hills is considered to be the largest single-operated cemetery in the world with 1,400 acres of property for current use or future development. Rose Hills is secluded, but only minutes away from any point in the Greater Los Angeles and Orange County area offering a full range of funeral services.

About Innovative Direct Response, LLC -- Founded in 1996, Innovative Direct Response, LLC (Irvine, CA) is owned and operated by Kelly Burke, an expert in Direct Response Marketing. IDR is a full-service DRTV production company that runs successful direct response campaigns and includes everything from development and production to implementation.

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