SOURCE: Hu-Friedy


April 12, 2010 10:45 ET

Hu-Friedy Expands Scope of Its Dental Instrument Recycling Program

Commemorates 15th Anniversary of Environdent Program With Incentives

CHICAGO, IL--(Marketwire - April 12, 2010) - Hu-Friedy, a global leader in the manufacture of dental instruments, today announced a significant expansion of its Environdent program, the longest-running instrument recycling program in the dental industry.

Hu-Friedy's Environdent program was launched in 1995 to help keep dental practices "green." The program was designed to encourage recycling by affording customers with the benefit of receiving value for used, broken, and re-tipped instruments by offering free products as an incentive. Instead of being sent to landfills as waste, instruments are sent to metal scrap recyclers who use them for non-medical applications.

In celebration of its 15th anniversary, the Environdent program is being updated to make it more accessible and attractive to customers. Previously, the program provided clinicians with the opportunity to earn free products by recycling used instruments and purchasing new instruments. Now, to better demonstrate Hu-Friedy's commitment to the program, the Company has eliminated the need for dental offices to purchase instruments in order to benefit from Environdent. Dental professionals can simply recycle twelve used instruments from any manufacturer and receive a free Hu-Friedy instrument of their choice.

Commenting on the significant enhancements to the Environdent program Ron Saslow, President and Chief Executive Officer of Hu-Friedy stated, "Hu-Friedy is honored to have helped so many dental professionals dispose of instruments in an environmentally responsible way. And we are excited about the impact that we hope the recent enhancements to the Environdent program will have for the environment, as well as for dental practices across the country."

For more information about Environdent, or to place an order, please call 1-800-HU-FRIEDY.

About Hu-Friedy

Founded in Chicago in 1908, Hu-Friedy Manufacturing Company helps dental professionals perform at their best by producing dental instruments designed to function as an extension of each practitioner's particular skill. Its products, hand-crafted by highly-skilled artisans, are known for their precision, performance, longevity, reliability and quality. Hu-Friedy products are distributed in more than 75 countries, and the Company has offices in Rotterdam, Leimen, as well as Shanghai and Tokyo.