SOURCE: HubSpot, Inc.

HubSpot, Inc.

March 25, 2010 08:57 ET

HubSpot Releases Upgrade to Sales and Marketing Prospecting Software

Enhanced Prospect Tracking Tool Makes It Easy to Spy on Website Visitors to Find Hot Leads

CAMBRIDGE, MA--(Marketwire - March 25, 2010) -  HubSpot, Inc. announces enhancements to its Prospect Tracking application (, an integrated tool in HubSpot's software allowing marketers and sales teams to map anonymous site visits to actual companies, which lets users identify potential target customers and understand whether their account penetration activities are working before a prospect converts on a landing page. The tool's new improvements include enhanced company information as well as sharable URLs for easy sales communication.

New Prospect Tracking tool features are an enhancement to HubSpot software, which is the only fully integrated Internet marketing software solution combining SEO, blogs, social media, landing pages, lead intelligence, lead nurturing and marketing analytics into one comprehensive, easy-to-use system. HubSpot software helps professional marketers and business owners maximize the effectiveness and marketing potential of their websites and/or blogs to get found online by prospective customers and convert more prospects into leads and customers.

"The new prospects application is great, giving me everything I need to check out hot leads at a glance," said HubSpot customer Kevin Jessop, principal and owner of Evolve Research, a market research firm. "The more specific organization and division names and visitor traffic patterns will give my sales team actionable account intelligence so we can close more deals."

The enhanced company information feature now available in the Prospect Tracking tool provides more detailed business names based on IP address. Now the tool offers more specific information about a prospect's company; for example, a company that would have been represented by the acronym CICTR in the past is now described as the Cambridge Innovation Center, providing much more meaningful data to sales teams. Additionally, the tool now segments multiple prospects from a specific company by both unique visitors and visit history, making it easier for salespeople to not only understand a visitor's unique interests but also providing a snapshot of the prospect company's visitors to the site as a whole.

In addition to a refreshed, more responsive user interface that provides access to valuable information in fewer clicks, a new feature in the application provides a unique URL for each prospect record that can be shared via email or other tools, which makes it easier to distribute leads to sales reps. 

"We're thrilled to roll out the new enhancements to our Prospect Tracking application," said HubSpot VP Sales Mark Roberge. "The more details you know about your website visitors, the better you can be at converting them into qualified leads. Our prospect tool's new improvements identify these details, making Sales 2.0 prospecting even more efficient."

To learn more about HubSpot's Prospect Tracking tool, register for a live HubSpot overview and product demonstration webinar at

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at HubSpot's free marketing tools can be found at