June 17, 2010 09:00 ET

Huddle Sessions for X Change 2010 Web Analytics Conference Announced

Sessions to Cover Web Analytics Industry's Most Pressing Topics

NOVATO, CA--(Marketwire - June 17, 2010) -  Semphonic and Web Analytics Demystified announced today the "huddle" session topics for X Change 2010, the Web analytics industry's premier conference, held this year in Monterey, CA this September 20-22. Also announced were additions to the roster of "huddle" leaders.

X Change is unique in that is structured around nearly 60 conversations -- dubbed "huddles" -- among peers on topics including mobile analytics, measuring social media, integrating analytics and CRM, creating analysis with massive amounts of data and addressing the challenges associated with building an analytical organization.

"Huddles are the trademark of X Change," said Semphonic President Gary Angel. "By having enterprise practitioners and managers lead the 'huddles' and choose the topics, we make sure the discussions aren't about selling anything or over-focused on particular technical solutions. Instead, the leaders pick topics they're personally engaged with and trying to manage. It makes for highly relevant and interesting discussions."

Among the many enterprise Web measurement topics covered by these experts are some obvious examples of this combination of expertise, experience and relevance including:

  • Adam Greco of Salesforce leading a group on the "Integration of Web Analytics and CRM"

  • Shari Cleary of MTV Networks leading a discussion on "Video Measurement and Analytics"

  • Dennis Bradley and Kevin Chan of Charles Schwab leading a session on "Web Analytics to Support Client-Centric and Multi-Channel Business Decision"

  • Alex Schultz of Facebook and Bob Page of eBay on delving into "Analytics at Scale: How to Deal with Massive Data Volumes"

  • Lynn Lanphier of Best Buy guiding "Creating and Executing on a Strategic Measurement Plan"

  • Blandon Casenaves of NBC Universal on "Mobile Measurement Technology"

  • Dylan Lewis of Intuit TurboTax on "Building and Managing a Testing Culture"

Also added to the roster of "huddle" leaders are Joe Megibow of Expedia, Steve Bernstein of MySpace, Rudi Shumpert of Ariba, Andrew Bakonyi of HP and James Robinson of The New York Times.

"These session topics encompass some of the great challenges and ideas of the day in Web analytics," said Eric Peterson, Senior Partner and Founder of conference co-sponsor Web Analytics Demystified. "We are happy to have the best of the best leading these X Change conversations this year and I personally am looking tremendously forward to everything we have planned."

Session topics and additional leaders are still being finalized and will be available on the X Change 2010 website. Registration sold out last year and seats are again limited.

For more information and to register for X Change 2010 please visit:

About Semphonic:
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit:

About Web Analytics Demystified:
Web Analytics Demystified, founded in 2007, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. For more information on Web Analytics Demystified, please visit:

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