SOURCE: Hungry Man

Hungry Man

December 02, 2009 09:07 ET

Hungry Man and JCPenney Return to the Doghouse

NEW YORK, NY--(Marketwire - December 2, 2009) - Hungry Man is proud to announce "The Return to the Doghouse" today -- an amusing, tongue-in-cheek short film created exclusively for JCPenney. With humor and just enough heart, the piece reunites at the much-feared "Doghouse" to which bad men are often banished by their disappointed partners. And as all women know, very little warrants a trip to the Doghouse more quickly -- especially during the holidays -- than a shoddy gift.

Created by Saatchi and Saatchi and Hungry Man and funded by The Jewelry Store inside JCPenney to promote, an interactive experience that allows women to put the men in their life in "the doghouse" for poor gift giving, the film aims to shed new light on this legendary place -- and hopefully give men everywhere a wake-up call this coming holiday season.

JCPenney first launched the World Retail Award-winning "BewareoftheDoghouse" in November 2008, reaching over 20 million viewers, making it one of the most visited sights during the holidays. This season's, directed by Hungry Man's award winning Stephen Pearson, brings back some memorable characters from last year's film and includes new interactive features.

About Hungry Man

Hungry Man was founded in 1997 and is currently run by its three partners: directors Hank Perlman, Bryan Buckley and Executive Producer Kevin Byrne. Headquartered in New York with offices in Los Angeles, London, Sao Paulo and Rio de Janeiro, Hungry Man is home to 20 top-ranking directors worldwide and has produced some of the most popular spots in the world today. This year's highlights include the launch of Microsoft's & Windows 7, numerous Super Bowl Spots and an Emmy Nomination for Bryan Buckley's American Express spot "Airport Lounge" starring Martin Scorsese and Tina Fey.

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