SOURCE: ChannelNet

ChannelNet

December 01, 2009 08:00 ET

Hunter Douglas Launches Advanced Websites for 1500 Alliance Dealers in the U.S.

SAUSALITO, CA--(Marketwire - December 1, 2009) - Hunter Douglas, the premier manufacturer of custom window coverings worldwide, has partnered with ChannelNet (www.channelnet.com), the leading provider of multichannel solutions, to launch an advanced dealer website program for their network of Alliance Dealers across the U.S. There are over 1500 Gallery and Showcase Priority dealers that carry Hunter Douglas products. Each dealer is able to customize and personalize his/her website to reflect the unique attributes of their individual showroom and service offerings.

"Building on the previous success of our dealer website program our new more advanced solution allows our dealers to showcase and differentiate their business online," said Jeff Janke, Vice President, Retail Alliance Programs, Hunter Douglas. "By providing highly customizable Websites, Internet shoppers know what to expect from their dealer. Each site contains all the information the consumer needs to arrange an appointment for an in-store or in home consultation with one of our dealers that best meets their needs. This ultimately helps dealers grow their business and makes it easier for consumers to purchase the Hunter Douglas brand."

ChannelNet began its partnership with Hunter Douglas in 2003 by providing a network of Websites for Hunter Douglas Gallery dealers. As the Web has evolved so has ChannelNet's relationship with Hunter Douglas, which now includes Hunter Douglas operations in Europe, Australia, Canada and Asia. "We're pleased that our relationship with Hunter Douglas continues to expand," said ChannelNet CEO and founder, Paula Tompkins. "Hunter Douglas is at the fore front of providing multichannel online to off line solutions to power their businesses globally. They clearly understand that the Internet has dramatically changed the way consumers research and purchase home improvement products and services in a wired world."

To gain insight into the desired features and functions for the new Websites Hunter Douglas and ChannelNet conducted focus groups with dealers. The new sites are now equipped with up to several flexible looks and feels, video throughout the site, large high quality imagery, image libraries, contextual promotions, newsletter sign ups, FAQs, customer testimonials, Google mapping with driving directions and multiple prominent calls to action all designed to drive qualified leads to dealers. Further, each dealer can enter the products and services he/she sells into a product database. All sites are optimized for search engines and leverage Google analytics to track which marketing activities are generating the most traffic to the site.

The solution is based on ChannelNet's SiteBuilder technology which allows each dealer to easily customize and localize site content via a point and click site administration tool. The websites come equipped with 3 layouts, multiple themes and highly customizable components providing an infinite number of different looks and feels.

To view an example of the new websites visit: http://www.hdwfg.com/homestyle/sb.cn

About Hunter Douglas

For over half a century, Hunter Douglas Window Fashions has created innovative and beautiful window coverings. From the first flexible aluminum blind and the first honeycomb shade, to the revolutionary Silhouette® window shadings and Luminette Privacy Sheers®, Hunter Douglas Window Fashions has combined the best features of blinds, shades and draperies. Hunter Douglas Window Fashions is part of the Hunter Douglas Group, the world leader in window coverings and a major manufacturer of architectural products.

About ChannelNet

For 25 years ChannelNet has been the leading provider of Multichannel selling solutions for the financial, automotive, retail and home improvement industries. Each solution is designed to allow customers to conduct research online and complete transactions either online, in store or with a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, VW, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California, and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized micro-sites, guided selling tools, and communication portals. www.channelnet.com.

Contact Information

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    ChannelNet
    Alexis Elley
    415-332-4704 ext.136
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