SOURCE: I/OMagic

November 15, 2007 20:04 ET

I/OMagic Jumps Into the High Growth Multi-Billion Dollar Digital HDTV Market

I/OMagic Launches Digital HDTVs Under Its Digital Research Technologies Brand Name

IRVINE, CA--(Marketwire - November 15, 2007) - I/OMagic Corporation (OTCBB: IOMG), a leading provider of consumer electronic products, announced today their expansion into the home entertainment market. The company plans to continue to provide its customers with digital storage and computer peripherals under the I/OMagic brand. The company will launch its Digital Research Technologies brand name into the home entertainment market by releasing a line of HD LCD TVs.

"The federal government has begun the transition from analog to digital airwaves bringing High Definition programming into the American household. This transition should be fully implemented by early 2009, thereby completely abandoning analog airwaves," says Tony Shahbaz, I/OMagic's CEO. "The entire U.S. market will somehow need to adapt or replace all existing TVs with new digital capable TV sets. This infrastructure shift, along with the explosive LCD HDTV market, presents us with significant opportunity to grow our Digital Research Technologies brand in this space."

I/OMagic plans to sell its Digital Research Technologies Digital HDTVs in North America through some of its retail and e-commerce distribution channels. The company looks to release certain models late this year.

About I/OMagic

I/OMagic is a leading provider of data storage products (such as CD-RW and DVD+/-RW drives, USB Portable Storage Devices and floppy drives, including its MediaStation, DataStation, and GigaBank™ products). The Company sells products under three brand names -- I/OMagic®, Hi-Val® and Digital Research Technologies® -- through nationally-recognized computer, consumer electronics and office supply superstores and other retailers.

Forward-looking statements in this release with respect to the Company's sales strategies and growth initiatives are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties including, but not limited to, the Company's dependence on the PC and consumer electronics industries and on product lines based on new technologies; the Company's ability to attract and retain qualified personnel; the Company's ability to develop new products based on new or evolving technology and the market's acceptance of those products; manufacturing capacity, availability and reliability; competition and pricing pressures in the technology industry; general economic and business conditions; and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

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