October 18, 2005 09:04 ET

I/PRO Launches SPOTSITE, a Free Media Planning Tool

SPOTSITE Brings Media Buyers and Web Publishers Together With I/PRO Qualified Data

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 18, 2005 -- I/PRO, the leader in online media qualification services, announces SPOTSITE, an innovative new media planning tool for media buyers. The one-of-a-kind, free service provides accurate, up-to-date information about available ad inventory that is qualified by I/PRO. For the next 4 weeks, I/PRO invites online advertisers, agencies and media buyers to beta test SPOTSITE and provide feedback before the general availability in November.

Jupiter Research analysts project that online advertising will continue the steady growth it has seen since 2002, with total revenue growing to $18.9 billion in 2010. As advertisers make more and more of a financial commitment to online advertising, the ad inventory cost on the top 50 mainstream Web sites steadily rises. The trusted data that can be found in SPOTSITE is becoming increasingly critical for effective media buys. With SPOTSITE, media buyers can target the same or better audiences at a lower cost by extending their media efforts to smaller and niche Web sites.

Bringing Media Buyers and Quality Web Properties Together

Using SPOTSITE, media buyers can now obtain accurate and trusted site-centric data about online inventory for a Web site, network, blog, podcast or RSS feed, and target their audience at a lower cost. Until recently, media buyers relied heavily on panel-based research data, which often misrepresents or completely overlooks small and mid-tier properties. When a property is listed in SPOTSITE, media buyers can be assured that the data is safe and reliable. Publishers of any size can compete for the same advertising dollars as the top 50 Web sites.

SPOTSITE is a directory of qualified I/PRO properties. It encompasses I/PRO's audited traffic and audience information from sites or networks that are brand safe. SPOTSITE also outlines essential advertising sales opportunity information such as sales contacts, target audience data and advertising guidelines.

For more information about becoming a beta tester of SPOTSITE, contact agency relations director Geoffrey Shenk at 415-402-0222 extension 120, or email at For more information about I/PRO, please visit

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for I/PRO
    919-833-9975 x. 10
    Email Contact