September 20, 2006 18:21 ET

IBM Helps Businesses Increase Productivity With New Web Content Management Software

Workplace Web Content Management 6.0 Delivers Simple Yet Powerful Content Creation Tools

ARMONK, NY -- (MARKET WIRE) -- September 20, 2006 -- IBM (NYSE: IBM) today announced the availability of IBM Workplace Web Content Management 6.0, offering businesses simple customization tools that accelerate content creation and provide tight integration with IBM WebSphere Portal.

The new solution delivers easy-to-use authoring tools, making it simple for non-technical users to create and publish customized, up-to-the minute Web content. New ease-of-use features include menu-based personalization tools that allow users to customize forms based on a role or function. Additionally, a choice of rich text editors and wiki-like editing features help users edit objects and data on-the-fly within the context of a Web site or portal.

"The majority of our customers need content management capabilities and are looking for a solution that integrates with WebSphere Portal," said Michael Porter, Company Wide Practice, Portal Director, Perficient Inc. "Workplace Web Content Management 6.0 makes it simple to create, manage and publish content on WebSphere Portal. Having a fully integrated solution that is easy to use and cost-effective helps us sell WebSphere Portal and win services."

Other new features of Workplace Web Content Management 6.0 include:

--  Openness and flexibility to interact with other content authoring
    packages: Web content is now stored in the Java Content Repository (JCR)
    which is a strong step toward full support of the JSR 170. As the leading
    industry standard, JSR 170 facilitates information exchange among a variety
    of web content management software packages.
--  A simplified process for authors to create personalization rules for
    content: An author can now pick and choose from a set of actions to create
    a personalization rule for the piece of content they own.  For example,
    insurance agents can make sure that if  users logging-in to their Web site
    own property insurance, they will see content about new trends in property
    protection, while if they own life insurance, they will see content on how
    to add beneficiaries to their plan.
--  Ease-of-use improvements for non-technical authors including "in-
    context" editing:  Authors can make edits directly in the Web site portal
    view to instantly see their edit results and avoid switching to a less-
    familiar software program.  With integration to the WebSphere Portal
    document manager, publishing content can be as simple as dragging a
    document to a Window's desktop folder.
--  New link management enhancements to help secure the reliability and
    reputation of information in a public forum, such as a web site: Protection
    against broken or non-working Unified Resource Links (URLs) ensures that
    all internally referenced Web site links will be up to date.
As part of an organization's Services Oriented Architecture (SOA), Workplace Web Content Management 6.0 plays a vital role in helping businesses create and edit content that can then be easily shared with customers, partners and suppliers.

New customers and IBM Portal Server 6.0 customers can buy Workplace Web Content Management 6.0 as a stand-alone product priced at $399.99 per processor value unit ($39,999 per typical processor). IBM WebSphere Portal Enable and Extend customers can deploy Workplace Web Content Management anytime using earned value units under their current portal licensing terms.

IBM, Workplace, Workplace Web Content Management and WebSphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product or service names may be trademarks or service marks of others.

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