SOURCE: IC Places, Inc.

IC Places, Inc.

January 29, 2010 16:01 ET

IC Places Taps Industry Leader, Ooyala for Customized On-Demand and Live-Stream Video Delivery System for Its 350 City Sites

WINTER PARK, FL--(Marketwire - January 29, 2010) - IC Places, Inc. (OTCBB: ICPA) is pleased to announce its collaboration with Ooyala to provide a customized video experience for the IC Places Network of City Websites. IC Places' technicians worked with Ooyala's teams to create a customized player that fits with IC Places' look and feel. With the new player, IC Places' visitors now have instant access to a rich collections of videos related to the various cities the company serves.

Going Live:

Video players across the IC Places network offer on-demand and live-streaming functionality, as well as the ability to virally distribute IC Places Shows to over 50 countries, worldwide, extending show reach beyond the Company's websites. Through the live-streaming feature, IC Places can now broadcast several different live events over its network throughout various cities simultaneously.

"After having signed advertising agreements with Tremor Media and ScanScout, it was imperative that we offer the fastest, highest quality and most consistent delivery of video to our sites," said Steve Samblis, President of IC Places, Inc. "We tested several other platforms and Ooyala clearly offered the most advanced technology. Their hands-on approach was a deciding factor for me. I worked with the Company's founders, mapping out our site's needs. Once a clear path was in place, Ooyala's professional services teams provided guidance throughout our entire deployment. Their excellence and dedication made it obvious that Ooyala was the only choice when deciding upon a video player and content delivery solution."

About IC Places:

(http://www.icplaces.com)

IC Places owns and operates 350 U.S. city websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action visit http://www.icplaces.com/orlando.

IC Places produces several popular weekly video shows watch by millions of people each month through the companies websites and its distribution partners. These shows include The Instant Movie Review, Instant DVD Review, Cooking for Bachelors, 1st Look and IC Sports.

About Ooyala:

Ooyala was founded in early 2007 by three former Google leaders. The Company is a video technology company providing a comprehensive software platform for the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Fremantle, Armani, Dell and Electronic Arts.

Safe Harbor Statement

Note: This news release may contain forward-looking statements that involve risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research, regulatory approvals, competition, litigation, and the other risk factors listed from time to time in reports filed by IC Places, Inc. with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of IC Places, Inc. as of the date of this release. IC Places, Inc. and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Contact:
    Steve Samblis
    IC Places, Inc.
    1-321-251-5045
    Email Contact