SOURCE: iPerceptions, Inc.

August 04, 2008 10:42 ET

IDG Uses iPerceptions to Tune in to the Voices of Readers on Multiple Online Properties

World's Leading IT Media Company Turns to iPerceptions to Solicit and Analyze User-Generated Feedback on a Dozen Properties Including Computerworld.com, Macworld.com and PCWorld.com

NEW YORK, NY--(Marketwire - August 4, 2008) - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, announced today that IDG has implemented iPerceptions webValidator Continuous Listening Solution on a dozen online properties including Computerworld.com, Macworld.com and PCWorld.com. IDG is currently using iPerceptions to solicit and analyze user-generated feedback from millions of site visitors in order to discover the issues that matter most to readers and gauge customer satisfaction with its range of content offerings, including multimedia and community features.

"IDG is focused on offering readers the very best experience at every online property," said Janet King, General Manager / VP, IDG Research Services. "To do this, we need to know why our readers are there, what they want, how we are doing and what we can improve. iPerceptions is a way to get inside the hearts and minds of our readers to get the intelligence we need to drive our business forward in a competitive market."

IDG selected iPerceptions for its proven track record of success serving large global companies and its best-in-class on-demand technology offering. With iPerceptions, IDG gains access to the technology it needs to successfully transform the voices of real customers into business intelligence and actionable insight, including:

--  Proprietary online research methodology: IDG visitors receive a two-
    part invitation to participate in a post-experience survey and real-time
    data monitoring and tools to predict outcomes, track trends and create
    benchmarks.
    
--  Perceptual framework: IDG is able to easily identify site strengths
    and weaknesses, discover the attributes with the highest impact on visitor
    satisfaction, and set priorities for attention.
    
--  Extensive segmentation and visitor profiling: IDG can now understand
    the different voices in the crowd so that it can isolate and improve
    experiences by segment.
    

"Media companies need to listen to real consumers, in the context of real experiences, in order to understand and improve the online experience," said Jonathan Levitt, Vice President of Marketing at iPerceptions. "IDG is a great example of a media titan that is taking the right steps to engage its readers and transform their feedback into tactical and strategic decision support that changes their business."

About the iPSI and the webValidator Continuous Listening Solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites, across 10 verticals and contains over 60 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening Solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics and voice of customer analytics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; intent, task completion and customer loyalty.

About International Data Group

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

About iPerceptions

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Media information:
    Emily Brady
    Brady Public Relations
    Tel: 415-606-9350
    Email Contact

    Investor information:
    Jerry Tarasofsky
    Chief Executive Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Martin Faucher
    Chief Financial Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600