SOURCE: Unica Corporation

Unica Corporation

April 15, 2010 09:00 ET

IHG (InterContinental Hotels Group) and Unica Present "Be our Interactive Marketing Guest" at Forrester Marketing Forum 2010

WALTHAM, MA--(Marketwire - April 15, 2010) -

WHAT: Forrester Marketing Forum: Unica (NASDAQ: UNCA) to showcase the latest in interactive marketing technologies at booth 18, April 22-23, 2010, Hyatt Regency Century Plaza, Los Angeles
   
  Lincoln Barrett, vice president, Guest Marketing & Alliances, IHG (InterContinental Hotels Group) and Jay Henderson, director, Product Marketing, Unica, present "Be our Interactive Marketing Guest"; April 23, 2010
   
  IHG (InterContinental Hotels Group), the world's largest hotel group by number of rooms, operates leading brands including InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites. Their guests make more than 130 million stays in IHG hotels every year. In this presentation, attendees will learn how IHG is using interactive marketing to drive global campaigns with guests and loyalty program members. They will also hear how IHG's innovative guest marketing initiative is creating interactive dialogs across online and offline channels.

All of Unica's product offerings will be showcased at the company's upcoming user conference, the Marketing Innovation Summit, May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit www.mis2010.com/.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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