SOURCE: IHOP Corp.

November 12, 2007 07:00 ET

IHOP Rolls Out New Menu Items

New Menu Items Reflect IHOP's Ongoing Strategy to Reenergize the Brand; Nine New Menu Items Extend the Goodness of IHOP Through Breakfast, Lunch and Dinner

GLENDALE, CA--(Marketwire - November 12, 2007) - IHOP (NYSE: IHP), one of America's favorite restaurants for breakfast, lunch and dinner, today announced the roll out of a revamped menu with dishes ranging from new pancakes to barbecue ribs and chicken. The nine new items extend the goodness of IHOP through breakfast, lunch and dinner, and reflect IHOP's ongoing strategy to reenergize the brand and ensure guests can enjoy something new whenever they visit.

"IHOP's new menu retains the classic favorites our guests love, while also providing fresh, new items that can be enjoyed any time of day," said Carolyn O'Keefe, Chief Marketing Officer of IHOP. "We know our guests visit IHOP for everyday indulgences, and they can count on us to provide delicious new choices. We're pleased to provide them with new IHOP items that are sure to quickly become favorites."

The nine new items can be found throughout the menu, and are the result of IHOP's ongoing consumer research to maintain a menu full of fresh and craveable items.

--  Double Blueberry Pancakes:  Four buttermilk pancakes filled with
    blueberries, topped with warm blueberry compote and whipped topping.
--  Strawberry Banana Pancakes:  Four pancakes filled with sliced fresh
    banana and crowned with cool strawberry topping, more bananas and whipped
    topping.
--  Sirloin Tips & Eggs:  Grilled, tender, juicy, marinated USDA Select
    sirloin tips with grilled onions and mushrooms.  Served with two eggs, hash
    browns and two buttermilk pancakes.
--  Smokehouse Combo:  Two smoked sausage links served with two eggs, hash
    browns and two buttermilk pancakes.
--  Strawberry Banana French Toast:  Six French toast triangles topped
    with cool strawberry, fresh banana and whipped topping.
--  BBQ Ribs:  Slow-cooked, tender, meaty pork ribs basted with sweet and
    tangy barbecue sauce.  Served with seasoned fries, garlic bread and
    cinnamon apples.
--  BBQ Chicken:  Two tender, grilled chicken breasts basted with a sweet
    and tangy barbecue sauce. Served with seasoned fries, garlic bread and
    cinnamon apples.
--  BBQ Ribs & Chicken:  Grilled chicken breast and our pork ribs basted
    with sweet and tangy barbecue sauce.  Served with seasoned fries, garlic
    bread and cinnamon apples.
--  Grilled Tilapia Hollandaise:  Two lightly seasoned tilapia fillets
    grilled to perfection and topped with rich hollandaise sauce.  Tilapia is
    also available on the menu as a Senior Special, Kids menu item and on the
    IHOP For Me menu.
--  IHOP For Me Create-A-Face Pancake:  Available on the IHOP For Me
    portion of the menu, with less than 15 grams of fat and 600 calories.  A
    big buttermilk pancake with strawberry eyes, a whipped topping nose and a
    fresh banana smile.  Served with a tube of strawberry yogurt to add your
    own special touch.
    

ABOUT IHOP CORP.

The IHOP family restaurant chain has been serving a wide variety of breakfast, lunch and dinner selections for nearly 50 years. Offering 14 types of pancakes as well as omelettes, breakfast specialties, burgers, sandwiches, salads, chicken and steaks, IHOP's diverse menu appeals to people of all ages. IHOP restaurants are franchised and operated by Glendale, California-based International House of Pancakes, Inc., a wholly owned subsidiary of IHOP Corp. As of September 30, 2007, the end of IHOP Corp.'s third quarter, there were 1,328 IHOP restaurants in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP Corp. common stock is listed and traded on the NYSE under the symbol "IHP." For more information, call the Company's Restaurant Support Center at (818) 240-6055 or visit the Company's Web site located at www.ihop.com.

Contact Information

  • Contact:
    Jennifer Pendergrass
    IHOP Corp.
    818-637-3603