March 10, 2008 10:25 ET
IMG and Ari Fleischer Announce New Joint Venture to Create 'Ari Fleischer Sports Communications'
New Consultancy Company Led by Former White House Press Secretary; Offering Strategy, Media Training, Image and Crisis Management, and Other Advisory Services; Will Draw on Global Resources and Relationships of IMG
NEW YORK, NY--(Marketwire - March 10, 2008) - IMG, the world's premier sports, entertainment
and media company, and Ari Fleischer, a former White House press secretary
and leading sports industry communicator, today announced the formation of
a new joint venture: Ari Fleischer Sports Communications.
The New York-based consultancy company will offer management advisory
services, including media training and interview preparation, image
management, crisis management and media relations to a wide range of
athletes, coaches and high-profile sports industry executives. Fleischer
will serve as the company's President. Sandy Montag, Senior Corporate Vice
President of IMG Sports & Entertainment, will serve as COO of the company.
In making the announcement, Fleischer said, "Except for presidents and top
government officials, no one faces tougher scrutiny today than sports
figures. Athletes now face a public -- and a media -- that demand more.
Players and executives who understand the media and know how to work with
them find their careers are launched to higher, more successful and
lucrative levels because of the good publicity they receive."
George Pyne, President, IMG Sports & Entertainment, added, "Ari is a
talented professional with deep expertise across sports, government and
media. We are delighted to partner with Ari and bring the worldwide
resources of IMG to this venture in order to help athletes and sports
industry clients manage tough situations and successfully interact with the
Ari Fleischer served as the primary spokesperson for President George W.
Bush during the historic presidential recount in 2000, September 11th, the
wars in Iraq and Afghanistan and the anthrax attack. His bestselling book,
"Taking Heat," details his years in the White House and reached No. 7 on
the New York Times best-seller list.
Since leaving the White House, Fleischer has worked with some of the most
established people and organizations in sports, including Major League
Baseball, the Women's Tennis Association and The Sporting Goods
Manufacturers Association. Fleischer also advises several major
corporations on communications issues.
Fleischer continued, "Together with IMG, our new company will help people
in the sports world so they can handle bad news and also take advantage of
About Ari Fleischer Sports Communications
Ari Fleischer Sports Communications is a new sports media consulting firm
brought to you by the former White House press secretary. Fleischer's
expertise in sports and communications brings a new level of sophistication
required for today's high-profile world of sports.
As White House press secretary, Fleischer developed a unique and proactive
approach to crisis management and media training that he now brings to the
sports industry. From forecasting potential vulnerabilities and
weaknesses, to shaping the message and image portrayed in the marketplace,
Ari Fleischer Sports Communications provides tools for sports leagues,
coaches, athletes, and team management to successfully handle the press.
More information about Ari Fleischer Sports Communications is available at
IMG is the world's premier sports, entertainment and media enterprise.
Operating in 30 countries, IMG's diverse businesses include: consulting
services; event ownership and management; fashion events and models
representation; licensing; golf course design; and client representation in
golf, tennis, broadcasting, speakers, European football, rugby, cricket,
motor sports, coaching, Olympic sports and action sports. IMG Academies
are the world's largest and most advanced multi-sport training and
educational facilities, delivering world-class sports training experiences
to more than 12,000 junior, collegiate, adult, and professional athletes
IMG's media and entertainment operations include content production
subsidiaries Darlow Smithson Productions and Tiger Aspect Productions.
Globally, IMG produces and distributes more than 11,000 hours of sports,
documentary, drama, comedy, entertainment, popular factual and children's
content annually. IMG also represents the broadcast rights to many of the
world's premier sporting events and has the world's largest sports archive
with more than 250,000 hours of footage.
Forstmann Little & Co. purchased IMG in 2004.
More information about IMG is available at www.imgworld.com.