April 07, 2010 12:17 ET

IMG Licensing Signs 15 New Licensees for Chevron

LOS ANGELES, CA--(Marketwire - April 7, 2010) - IMG Licensing, a division of IMG Worldwide, the global sports, entertainment and media company, announced today that over the past six months, since it was selected by Chevron Products Company to expand its brand licensing program, it has added 15 licensees for the Chevron/Texaco family of brands.

In August 2009, IMG Licensing was selected to build licensing opportunities in the U.S. and globally for the Chevron, Texaco and Caltex brands, promoting the brands' rich heritage and their focus on quality through their historic brands and logos.

"We are very proud to represent Chevron and equally excited with the success we have had to date in promoting its iconic brands," said Tim Rothwell, IMG Executive Vice President and Co-Managing Director, Worldwide Licensing. "Our charge has been to increase brand impressions and visibility with consumers in new ways and through new channels and the addition of these new licensees demonstrates that we are making significant progress."

The 15 new licensees include men's and women's apparel, headwear and sleepwear manufacturers, as well as plastic and die cast toy manufacturers and collectibles, both domestic and international.

A complete list of the new licensees and their respective products and territories is below.

Licensee Products Categories
Wildcat Apparel Young Men's Men's T-shirts
C-Life Boys, Young Men's, and Men's T-shirts & sweatshirts
H3 Sportsgear Adult Headwear
Briefly Stated Boxers, Lounge pants and sleepwear for men, young men, women and children (sleepwear t-shirts to be sold in sets and, if separately, only to the sleepwear or loungewear buyers)
Nobby Men's & Women's Apparel
Solutions Fashion T-shirts; shirts; sweaters; jeans; jackets;
pull-overs; and shorts; Luggage; Men's accessories (belts, cuff links)
Round 2 1/25th scale Texaco/Chevron/Caltex truck series ships in Q4 2009; 1/64th scale launch to C-stores in
Q4 2010.
Die Cast Promotions 1:256 scale die cast tractor trailers; 1:64 tractor trailers; 1:16 vintage trucks
Daron Toy sets, die cast cars, trucks, vehicles (1:72; 1:64; 1:50; 1:48; 1:43), battery operated toys/vehicles, R/C Vehicles; collector aviation models; 3D Puzzles; construction sets; plush; and key chains.
Sun-Mate Plastic tanker trucks; garage and car wash play sets.
Gas Pump Heaven  
MBI Collector magnets, die cast/retro gas station
Bradford Exchange Mechanical, die cast, trains & villages
Email Replica Collectibles signs, magnets, thermometers, clocks, key rings, bistro tables, ceramic mugs/ash trays; metal card cases; alarm clocks; tin/die cut signs; metal calendars; gas pumps replicas; tin boxes.

About IMG Licensing
IMG Licensing is the premier independent licensing agency in the world. Since 1962, IMG Licensing has been one of the core business units of IMG and with nearly 50 years of experience IMG Licensing offers an unparalleled resource in the licensing of sporting brands. IMG Licensing also offer expertise in a number of different markets and services outside of sports, including corporate trademarks, brands, entertainment and celebrity properties. In April 2009, IMG Licensing was voted the No. 1 Licensing Agent in the annual Top 20 List in License Magazine.

About IMG
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; collegiate marketing, media and licensing; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at

About Chevron
Chevron Corporation is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company's success is driven by the ingenuity and commitment of approximately 62,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information about Chevron is available at

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