SOURCE: IMG

IMG

June 23, 2010 12:12 ET

IMG Signs Eight New Licensees for Harrah's Interactive Entertainment's World Series of Poker

LOS ANGELES, CA--(Marketwire - June 23, 2010) -  IMG Licensing, a division of IMG Worldwide, the global sports, entertainment and media company, announced today that it has signed eight new licensees for the world's largest, longest-running and richest gaming event, the World Series of Poker (WSOP) owned by Harrah's Interactive Entertainment (HIE).

In 2006, IMG and Harrah's Entertainment, Inc. (NYSE: HET) formed an exclusive global sales and marketing alliance centered around business operations for the World Series of Poker, Harrah's signature sports property. IMG works closely with Harrah's across all areas of the WSOP business, including global sponsorship sales, international event development and international television representation.

"We are thrilled to add these new and exciting companies to the World Series of Poker family of licensees," said Tim Rothwell, IMG Executive Vice President and Co-Managing Director, Worldwide Licensing. "The WSOP tournament has become one of the most successful and recognized sporting event brands in the world. We are committed to working with the WSOP to continue to build on its momentum by using our global marketing, media and licensing resources to further enhance brand impressions and visibility with consumers through new and innovative channels."

"We're thrilled to welcome partners who understand poker enthusiasts are now a big, viable market and want to align with the brand leader," said World Series of Poker Vice President Ty Stewart.

The eight new licensees are: One of the Boys and Nat Nast (apparel), United States Playing Cards (playing cards, poker chips, and poker accessories), Technosource (electronic handhelds), Cinsay (E-commerce), Silver Buffalo (barware/wall décor), Top of the World and Infinity Headwear (headwear).

About IMG Licensing
IMG Licensing is the premier independent licensing agency in the world. Since 1962, IMG Licensing has been one of the core business units of IMG and with nearly 50 years of experience IMG Licensing offers an unparalleled resource in the licensing of sporting brands. IMG Licensing also offer expertise in a number of different markets and services outside of sports, including corporate trademarks, brands, entertainment and celebrity properties. In April 2009, IMG Licensing was voted the No. 1 Licensing Agent in the annual Top 20 List in License Magazine.

About the WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world having awarded more than one billion dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970. In 2009, the event attracted 60,875 entrants from 115 different countries to the Rio in Las Vegas and awarded over $174 million in prize money. The creation of the new "November Nine", Main Event final table more than doubled ratings on ESPN year-over-year. In December, 2008 the WSOP was named the 7th most admired sports brand in North America by the Turnkey Team Brand Index trailing only the more established NFL, MLB, NBA, NHL, NASCAR and PGA Tour among sports properties. In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.wsop.com.

About IMG
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; collegiate marketing, media and licensing; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at www.imgworld.com.

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