SOURCE: INVO Bioscience, Inc.

January 19, 2010 11:41 ET

INVO Bioscience Announces the Signing of Distribution Company BioGenini Medical EOOD

BEVERLY, MA--(Marketwire - January 19, 2010) - INVO Bioscience, Inc. (OTCBB: IVOB), a medical device company focused on treatment options for patients diagnosed with infertility, announced the signing of Bulgarian distribution company BioGenini Medical EOOD. BioGenini Medical is a medical device distribution and research company that is now looking into new concepts that will allow for affordable infertility treatment. INVO Bioscience CEO Katie Karloff stated, "The shortage of a cost effective treatment has left a lot of couples simply out of reach. I believe that INVO Bioscience partnered with BioGenini can bring an affordable infertility treatment to couples in Bulgaria."

INVOcell product registration was started by BioGenini during the middle of December 2009 and should be completed within the coming months. Bulgaria currently has a dangerously low replacement rate of 1.2 children per couple. A single IVF cycle in Bulgaria is around $3,800 while an average yearly salary in Bulgaria is estimated at $4,602. The government and insurance companies offer no support for IVF. BioGenini will look to expand the INVO procedure first into Bulgaria and if successful may expand INVO into other parts of Eastern Europe.

About the INVO Procedure

The INVOcell and INVO Procedure combine a natural or mild (mild medication) stimulation infertility treatment cycle, using lower amounts of fertility hormones than used in traditional IVF (in vitro fertilization), with intra-vaginal incubation (IVC) of sperm and eggs. Following standard egg retrieval, the woman's eggs (oocytes) are combined with sperm in the INVOcell, a small device, which is then sealed and placed in the woman's vaginal cavity to incubate for three days. When the INVOcell is removed, the anticipated one to two developing embryos are transferred directly into the woman's uterine cavity, where implantation and continued pregnancy can take place.

The company has received European CE Mark approval for the INVOcell in 2008 and launched the product in select countries outside the U.S. The company is also pursuing U.S. Food and Drug Administration 510(k) clearance for the INVOcell.

About INVO Bioscience

INVO Bioscience (IVOB) is a medical device company, headquartered in Beverly, Massachusetts, focused on creating simplified, lower cost treatment options for patients diagnosed with infertility. The company's lead product, the INVOcell, is a novel medical device used in infertility treatment that enables egg fertilization and early embryo development in the woman's vaginal cavity. The company was founded by Claude Ranoux, MD, a noted expert in the field of reproductive health, infertility and embryology. For more information, please visit www.invobioscience.com.

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