January 25, 2010 03:00 ET

IODA Strengthens Position as Largest Independent Distributor of Classical Music With New Content and Marketing Partnerships

Philadelphia Orchestra Joins IODA's World Renowned Classical Catalog; New Partnership With Connects IODA Labels With Classical Music Fans Through Unique Applications and Marketing Services

CANNES, FRANCE--(Marketwire - January 25, 2010) - IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today announced new content and marketing partnerships for its classical music catalog, which represents 4.5% of the United States classical digital market. The Philadelphia Orchestra joins IODA's roster of leading classical labels that make IODA the largest independent distributor of classical music in the world. In addition, a new partnership with gives IODA labels access to valuable tools including a digital asset management system to easily customize and publish music, video, event listings, and buzz to websites, iPhone applications, Facebook, Twitter, and fan email alerts. The announcement was made today at the MIDEM 2010 Conference in Cannes, France.

Expanding World-Class Catalog

The Philadelphia Orchestra joins IODA's world-class catalog, which includes Avie, Harmonia Mundi, Hyperion Records, London Symphony Orchestra, Mariinsky, New York Philharmonic, Nimbus, Royal Concertgebouw Orchestra, San Francisco Symphony Orchestra, The Sixteen Productions Ltd., Toronto Symphony Orchestra, and Winter & Winter. Since 2003, IODA has cultivated a growing roster of high quality recordings from some of the most talented classical recording artists in the world.

"While digital has been the best way for non-aficionados to discover classical music for a number of years, we've also seen a significant warming among dedicated classical fans to digital over the past 18 months and expect that trend to continue," said Chaz Jenkins, head of the London Symphony Orchestra's LSO Live label. "It's great to work with people who share our passion for reaching listeners who are new to classical music whilst also understanding how to cater to the demands of more expert audiences. IODA does both."

New Marketing Partnerships

As more classical music fans choose to access the music they love digitally, the need for marketing applications for both artists and fans has become more important than ever. IODA's new partnership with, a leading innovator in the classical world, enables its labels to access a wide variety of time- and cost-efficient widgets, mobile applications, and marketing tools to connect presenters and artists with classical music fans worldwide.

"In this rapidly changing digital world, we are thrilled to be partnering with IODA -- a company that shows such innovative leadership in the classical genre," said Margo Drakos, chief operating officer at, "We look forward to providing their incredible classical artists with the web and mobile fan-building tools for the 21st Century."

IODA also publishes a monthly podcast dedicated to the classical music genre called Maestro Classical, which can be accessed at The Maestro Classical Web site includes links to digital retailers such as iTunes where fans can buy the music, as well as more information about the music featured in the podcast.

Industry Firsts & Prestigious Recognition

As a pioneer in the digital distribution of music, IODA has led the way for independent classical artists to connect with their fans in the digital world.

In collaboration with IODA, the New York Philharmonic launched the first-ever classical music iTunes Pass in December 2009 with live concert recordings from the 2009-10 season with Music Director Alan Gilbert. iTunes Pass buyers can now receive digital liner notes for each release, and bonus content such as Alan Gilbert's commentary from the stage, as well as lectures and talks by scholars and performers.

IODA clients garnered more than 18 Grammy nominations in 2009 for categories from Best Classical Vocal and Best Orchestral Performances to Best Classical Crossover Album and Best Opera Recording. The highly influential Gramophone Awards judges nominated nine of IODA clients in their 2009 selections including Harmonia Mundi's Purcell: The Complete Fantazias from Fretwork, Hyperion's Rachmaninov: Preludes from Steven Osborne.

"Classical music is one of the top selling genres within the IODA catalog, a fact we attribute to the quality of our labels and the dedication of their audience. We are fortunate enough to work with some of the finest labels and orchestras in classical music and applaud the way they've worked with us to embrace the digital marketplace and take advantage of new opportunities," said Erik Gilbert, VP of Content, IODA. "We are dedicated to continuing to help the rich genre of classical music, from timeless recordings to cross genre and avant-garde releases, become even more accessible to an increasing listenership around the world. The combination of a stellar catalog and innovative marketing partners enables us to do that."

About The Philadelphia Orchestra

Founded in 1900, The Philadelphia Orchestra has distinguished itself as one of the leading orchestras in the world through a century of acclaimed performances, historic international tours, best-selling recordings, and its unprecedented record of innovation in recording technologies and outreach. The Philadelphia Orchestra annually reaches more than one million music lovers worldwide through its performances, publications, recordings, and broadcasts. Each year, the orchestra presents a subscription season in Philadelphia, as well as education and community partnership programs, annual appearances at Carnegie Hall, and a three-week tour.

About is the online classical music community for the 21st Century audience, artist, and arts organization. Recognizing that today's audience wants to find what they want, when they want it, is designed to organize everything on the internet about classical music in a simple, searchable way and enhance, extend, and virtually deliver the concert experience. With the power of our classical music specific search engine, digital asset management system, internet crawler, and fan generated content, is designed to save artists and arts organizations time and money by providing the necessary tools to build vibrant websites, mobile applications, audiences, and increase the lifetime value of each Fan. The company's website is

About IODA

IODA, the Independent Online Distribution Alliance, is one of the industry-leading digital distribution companies for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of more than two million music tracks and over 5,000 independent film and video titles. IODA distributes its music and video catalog to hundreds of digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and MySpace Music and mobile carriers and outlets such as Verizon Wireless, Sprint and Nokia. The company's website is

Contact Information

  • Contact Info:
    Jessica Hoffman
    tel: 925-296-6161
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