SOURCE: ISI Brands and The Vitamin Shoppe

August 12, 2008 12:47 ET

ISI Brands Teams With The Vitamin Shoppe to Debut Dr. Alan Greene Nutritional Supplement Line

Renowned Pediatrician and Leading Health & Wellness Company Unveil Line of Nutritional Supplements That Span Pre-Pregnancy Through Critical Childhood Years

NEW YORK, NY--(Marketwire - August 12, 2008) - ISI Brands, Inc./Twinlab® and renowned pediatrician Dr. Alan Greene have teamed with leading national health retailer The Vitamin Shoppe for the retail launch of Twinlab DrGreene™ line of nutritional supplements, it was announced today by Mark Fox, President, ISI Brands/Twinlab and Tony Truesdale, President of The Vitamin Shoppe.

The Vitamin Shoppe will debut the Dr. Greene nutritional supplement product line in mid-August, 2008 and will be celebrated with launch events in Vitamin Shoppe stores in San Francisco, New York, and Los Angeles. The products will be available exclusively in the more than 360 Vitamin Shoppe stores across the U.S. as well as on-line at vitaminshoppe.com during August, before expanding to other retail outlets.

Taking a completely new approach to the marketplace, the DrGreene™ system of supplements support the nutritional requirements of pre-expectant and pregnant women, nursing mothers, toddlers and growing children, creating a strong foundation for a lifetime of health.

For the pregnant woman, Twinlab's ® DrGreene™ product line provides the nutrients needed to optimize health during this stressful time on her body. For toddlers and growing children, the DrGreene™ supplements provide all the recommended and important nutrients they need to develop, grow strong, and maintain an active life -- including life'sDHA™, a vegetarian DHA found in the Toddler Drops which has been shown to support brain and eye development.

"Children are overfed and undernourished," observes Dr. Greene, the nationally renowned pediatrician. "Children may be eating more, but in many cases they're not getting the nutrition they need. The supplements we've developed help mothers give the gift of a nutritional head start to their children by providing the right nutrients at the right time -- whether its during pregnancy, breastfeeding, or beyond, as the baby grows and develops past infancy and through childhood," said Dr. Greene.

The Twinlab® DrGreene™ line is unique in that it is designed to be used even before the time when a woman might conceive, through pregnancy and lactation, toddler and childhood. "The earlier a woman of childbearing age starts supplementation with our prenatal products, the better," remarks Dr. Greene. "The mother is carrying the eggs that will become her child, even when she herself is born, so in this respect caring nutritionally for the baby-to-be starts much earlier than most people realize."

The system is comprised initially of six products:

Product                    Description
-------------------------  ------------------------------------------------
Dr. Greene™ Prenatal       Specifically formulated with 22 nutrients and a
                           gentle source of iron for the unique needs of
                           women who might conceive or are already pregnant
                           or lactating.

Dr. Greene™ Pre/Post       A blend of calcium, magnesium and vitamin D at
 Natal Bone Support        the right ratios helps cover the demands of what
                           the baby takes from the mother's system for
                           development and growth.

Dr. Greene™ Pre/Post       Incredibly important for healthy development,
 Natal Omega-3             our micro-distilled Omega-3s supply a blend of
                           DHA (to support baby's brain and eye growth) and
                           EPA (for healthy joint function and
                           cardiovascular health).

Dr. Greene™ Toddler Drops  This unique liquid multivitamin fills a common
                           gap in many children's nutritional development
                           -- after breastfeeding, but before they can take
                           a chewable multivitamin/mineral. Infused with
                           life'sDHA™, a plant-derived form of DHA found
                           in breast milk and all quality infant formulas,
                           this formula provides many of the nutrients
                           required for this especially demanding time of
                           developing body and mind. For ages 1-3 years.

Dr. Greene™ Children's     Packed with vitamins and minerals, these
 Chewable Multivitamin/    chewable tablets provide a healthy way to get
 Multimineral              the nutritional insurance children need without
                           the artificial flavors, colors, added
(Two products:  Orange,    preservatives or sweeteners found in many of the
 Berry)                    "cartoon" vitamins on shelves today. For ages 4
                           and up.

Reflecting Dr. Greene's celebrated philosophy, the formulas contain only natural colors and flavors, and have no high fructose corn syrup or added preservatives. Even the packaging remains true to Dr. Greene's commitment to preserving the environment, as only eco-friendly and recycled materials are utilized for all elements of the packaging, including adhesives, labels and cartons with post consumer fibers.

"We are very excited to be joining with The Vitamin Shoppe in launching the first product line under our new partnership with Dr. Greene," said Mark Fox. "The Vitamin Shoppe is one of the country's most trusted resources for health, and Dr. Greene is nationally recognized for his commitment to families and growing children. The Twinlab® Dr. Greene™ supplements reflect Dr. Greene's commitment to the utmost in quality health and wellness products and our company's mission to provide customers with premium quality wellness solutions for every stage of life."

"The Twinlab® DrGreene™ products are a welcome addition to the new and innovative products found at The Vitamin Shoppe," said Tony Truesdale, President and Chief Merchandising Officer of The Vitamin Shoppe. "We're pleased to be launching the DrGreen products first at The Vitamin Shoppe. We are confident they will become an important supplemental product line for moms as they seek to ensure the utmost in nutritional balance for their families."

A father of four, Dr. Greene is a Clinical Professor of Pediatrics at a leading University School of Medicine and an Attending Pediatrician at a major Children's Hospital. In 1995, he launched DrGreene.com, cited by the American Medical Association as "the pioneer physician web site" on the Internet. Dr. Greene is also a regular columnist for Kiwi Magazine, as well as the author of "Raising Baby Green," "From First Kicks To First Steps," "The Parent's Complete Guide to Ear Infections," and a co-author of "The A.D.A.M. Illustrated Family Health Guide."

About Twinlab:

Twinlab Corporation manufactures and markets more than 1200 different nutritional supplements. With offices in Manhattan, NY, Grand Rapids, MI, and American Fork, Utah, Twinlab is a leading producer of high quality, science-based nutritional products, including a complete line of sports nutrition, vitamins, minerals, nutraceuticals, herbs and tea products.

About Vitamin Shoppe Industries Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 360 company-owned retail stores, national mail order catalogs, and two websites, www.vitaminshoppe.com and www.Bodytech.com.

Contact Information

  • CONTACT:
    (For ISI Brands)
    SSA Public Relations
    Steve Syatt
    Email Contact
    (818) 907-5929

    (For TVS)
    Susan McLaughlin
    201-624-3134
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