SOURCE: ISM International Inc.

September 28, 2007 08:45 ET

ISM International Signs Two LOIs for Products Expected to Make a Significant Market Impact and Substantial Revenues

DUNEDIN, FL--(Marketwire - September 28, 2007) - ISM International (PINKSHEETS: ISML) signed two groundbreaking Letters of Intent with companies that will form the cornerstone of ISM International's Outdoor Division. ISM CEO Mario Quenneville says, "These deals are consistent with our business philosophy of bringing groundbreaking products and services with highly competent management teams into a single entity to provide shareholders with unprecedented value."

ISM International signed a LOI with "Groundhug™" to help launch the Outdoor Division. A distribution agreement will follow by the end of Q4 2007. The agreement will allow ISM to use, sell, and distribute the product in the USA. Groundhug™'s devices were developed in Germany and consist of a variety of products related to Beaches, Fences, Flags and other outdoor items and activities. "The company's motto is 'Top Quality Products at Affordable Prices,'" says Francois Dostie, Director of Marketing. The estimated market value of this deal is $30 million in the next 5 years.

The second LOI is with IPSTORE LLC for its baseball products. "AAA Pitching http://www.aaapitching.com/ has developed an improved industrial Arm and Wheel pitching machine that will be targeted to commercial batting cages, instructional facilities, Little League associations and other groups that require high usage solutions," says Sam Little, President. Once on board, ISM will increase the facilities, production capacities and enhance the value of the company by adding services such as installation, warranty and maintenance and repair services to increase the profitability of the company. IPSTORE LLC anticipates $3.5 Million in revenue for the first full year following the agreement and is projected to sell more than $7.5 Million with Net Profit over $4 Million the second full year. The final agreement will be sign by the end of October 2007.

About ISM International:

ISML http://www.ism-intl.com is a consolidation of business professionals, engineers, technologists and entrepreneurs who have formed a diversified public company designed to enhance value for shareholders through innovation and technology.

This announcement contains forward-looking statements that involve risks and uncertainty, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions, activities of competitors and the presence of new or additional competition, and changes in Federal or State laws, restrictions and regulations on doing business in foreign countries and conditions of equity markets. More information about the potential factors that could affect the Company's business and financial results is included in the Company's filings available via Pink Sheets.

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