SOURCE: ITtoolbox

August 05, 2008 13:26 ET

ITtoolbox Celebrates 10 Years of B2B Social Media Success

Online Community for IT and Business Professionals Serves More Than 1.3 Million Registered Members and Over 800 Advertisers

SCOTTSDALE, AZ--(Marketwire - August 5, 2008) - ITtoolbox, the online community where professionals and executives share knowledge to support their information technology decisions, today announced that it is celebrating its tenth anniversary.

ITtoolbox launched in August 1998 as one of the first business-focused online communities. Today, the ITtoolbox community has grown to more than 1.3 million registered members, over 2.8 million unique visitors per month, and more than 2.1 million pages of user-generated content. With ITtoolbox, IT professionals can easily and quickly communicate and share information through a host of online community tools including a professional network, discussion groups, blogs, a wiki, and a vendor research directory.

ITtoolbox also works with over 800 advertising partners, including Microsoft, HP, IBM, Oracle and Dell, to deliver quantifiable, highly competitive ROI through a proprietary contextual matching system that integrates advertising content with relevant community-generated content.

"We're very proud to be celebrating ten years of helping professionals and marketers reach their objectives through an online community," said Dan Morrison, ITtoolbox CEO and co-founder. "Our team has spent the last ten years learning how to help professionals share knowledge to make their jobs easier and how to deliver high ROI marketing programs within a B2B online community. We're excited to continue our journey serving professionals and marketers in innovative ways."

Below are some of the milestones reached during ITtoolbox's first ten years of growth:

  -- July 1998:              ITtoolbox Launches
     ITtoolbox is launched with the mission of helping professionals share
     knowledge with each other in order to make IT decisions and solve IT
     problems.
  -- April 1999:             ITtoolbox Advertising
     ITtoolbox introduces ROI focused advertising opportunities within its
     growing online community.
  -- February 2000:          ITtoolbox Groups
     E-mail based discussion groups that allow members to ask and answer
     questions in all segments of the IT market. Today, the ITtoolbox
     Groups program includes nearly 700 active discussion groups that
     distribute over 100 million e-mails monthly among members.
  -- May 2003:               ITtoolbox Blogs
     A pioneering community where over 300 professionals write about real
     issues from the IT front line.
  -- July 2005:              ITtoolbox Wiki
     The first community-edited IT reference guide that enables the IT
     community to collaboratively define IT topics and build step-by-step
     how-to guides. Currently, more than 250,000 professionals visit
     ITtoolbox Wiki each month.
  -- September 2006:         ITtoolbox Professional Networking
     Tools that allow professionals to create their own home pages,
     connect with other professionals, and communicate with the IT
     community in a productive environment. Over 360,000 profiles have been
     created by the IT community since its launch.
  -- August 2007:            ITtoolbox Acquired by CEB
     ITtoolbox was acquired by the Corporate Executive Board.
  -- February 2008:          ITtoolbox Vendor Research Directory
     An interactive directory for the IT market that blends practical
     user-generated content about IT products and services with content
     from the technology vendors to create a comprehensive and objective
     tool for evaluating IT purchasing decisions.
  -- June 2008:              Top Ten Social Networking Sites
     ITtoolbox was selected as a one of the "Top Ten Communities to Watch"
     by Outsell, the leading research and advisory firm focused on the
     publishing, information, and education industries. The research firm
     listed the top 10 in their June report, "Social Communities & Expert
     Networks in B2B."

About ITtoolbox

ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 800 clients, including Microsoft, IBM, Oracle, Dell and HP. ITtoolbox is a division of the Corporate Executive Board (NASDAQ: EXBD). For more information visit www.ITtoolbox.com.

About the Corporate Executive Board

The Corporate Executive Board (NASDAQ: EXBD) provides analysis and authoritative guidance to the world's most successful organizations. With a member network of over 80% of the Fortune 500, the Corporate Executive Board delivers indispensable resources for timely decision-making on all issues related to strategy, operations and general management. For more information, visit www.exbd.com.

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