SOURCE: Cutting Edge Information

November 15, 2007 09:06 ET

IVD Diagnostics Benchmarking Survey: Respondents to Receive Free White Papers

RESEARCH TRIANGLE PARK, NC--(Marketwire - November 15, 2007) - Research firm Cutting Edge Information is now accepting participants for its newest study, "In Vitro Diagnostic Development and Marketing." Individuals with experience in IVD development and marketing may complete a survey at www.cuttingedgeinfo.com/studies/PH101survey.asp#body.

Survey respondents will immediately receive two free white papers and, in January, complete survey findings. The white papers address two areas of medical technology:

--  Clinical Diagnostics: Marketing Budgets and Development Timelines -
    Presents survey findings on marketing investment and duration of
    development for six IVD products
    
--  Medical Device Marketing: Maximizing Limited Resources - Presents data
    on marketing spending and staffing for 11 different device brands
    

The current study, "In Vitro Diagnostic Development and Marketing," benchmarks investments, human resource support and timelines for the development and marketing of IVD products. Its findings will address the following key topics:

--  Budgets for marketing, R&D, manufacturing, sales and reimbursement
--  Development timelines from concept development through the second
    postmarket year
--  Staff headcounts for marketing, R&D, manufacturing, sales and
    reimbursement
--  Investment levels relative to therapeutic area, competitive pressures
    and sales projections
    

Participation in the study will be kept confidential. In exchange for a completed survey, Cutting Edge Information will provide participants with free findings in January 2008. Access the survey at http://www.cuttingedgeinfo.com/studies/PH101survey.asp#body.

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