SOURCE: Friendly's

November 17, 2009 12:10 ET

Ice Cream Floats on a Lake of Hot Fudge Lava From a Chocolate Cake Volcano in Friendly's New Dessert Line

WILBRAHAM, MA--(Marketwire - November 17, 2009) - Friendly's new Lava Cakes let dessert lovers have their cake and eat it too -- along with ice cream, hot fudge and whipped topping. Each warm, deep chocolate mini-cake opens to reveal a hot fudge center that spills out to encircle three scoops of Friendly's premium ice cream.

Now available at all Friendly's locations, Lava Cakes come in four flavor combinations:

--  Peppermint Stick: A decadent taste of the holidays, this dessert
    includes a deep chocolate Lava Cake, surrounded by three scoops of
    Peppermint Stick Ice Cream, covered with more hot fudge, whipped topping,
    green and red peppermint candy pieces and topped with a cherry.
--  Forbidden Chocolate®: A chocolate lover's dream come true, the Lava
    Cake is encircled by three scoops of Friendly's indulgent Forbidden
    Chocolate® Ice Cream, and topped with Swiss chocolate topping, dark
    Belgian chocolate curls, Swiss Miss® cocoa powder, whipped topping and a
    cherry.
--  Mocha Java: A showstopper for those who like a touch of coffee with
    their chocolate. This dessert includes three scoops of Vienna Chocolate
    Mocha Chunk® ice cream accompanying a Lava Cake, topped with hot fudge,
    dark Belgian chocolate curls, Swiss Miss® Cocoa powder, whipped topping
    and a cherry.
--  Hunka Chunka PB Fudge®: A crowd pleaser for peanut butter cup fans,
    the Lava Cake is paired with three scoops of Hunka Chunka PB Fudge® ice
    cream, accented with peanut butter topping, dark Belgian chocolate curls,
    whipped topping and crowned with a Reese's®  Peanut Butter Cup and a
    cherry.
    

About Friendly Ice Cream Corporation

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 74-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.

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