SOURCE: Imaginatik


February 16, 2010 09:00 ET

Imaginatik Announces the Evolution of Its Collective Intelligence Solution

Idea Central 10 Offers Key Social Media Tools and a Highly Customizable Collaborative Innovation Space

BOSTON, MA--(Marketwire - February 16, 2010) - Imaginatik plc (AIM: IMTK), a provider of Collective Intelligence software and services aimed at streamlining the innovation and idea management process, today announced the latest version of its software, Idea Central 10. The product enhancements have been co-developed with Imaginatik's enterprise customers and offer a highly efficient, collaborative and customizable ideation, evaluation, and management process. Idea Central 10 offers a simple, clean user interface and adds new features, such as word clouds and favorites, to drive participation and engagement for innovation and problem-solving initiatives. Idea Central 10 is true to Imaginatik's focus on customer intimacy and its efforts to help companies institute innovation programs that align with set, measurable business objectives.

"Computers without people don't work. People without computers don't scale," said Mark Turrell, CEO of Imaginatik. "Our customers value Imaginatik for our insights, process knowledge and guidance as well as the technology. Idea Central 10 takes Collective Intelligence to a new level, giving executives the tools they need to tap into employee brainpower and the world at large to deliver tangible business results."

The goals of Idea Central 10 are to:

--  Drive participation and collaboration;
--  Deliver value to leaders by giving them more control over the structure
    and outcomes of innovation initiatives;
--  Combine key social media tools with innovation efforts;
--  Extract value through data- and text-mining capabilities; and
--  Provide a versatile platform to enable a wide variety of innovation

Initial customer response is very positive. "It's got great ease-of-use with all the flexibility and complex capabilities you could want. It's got a lot of toys," said Dr. Rob Spencer, Senior Research Fellow, Pfizer Global Research & Development.

Tom Morgan, director of innovation at Premier Manufacturing Support Services, a subsidiary of Voith Industrial Services, said, "When I evaluate applications, I look for aesthetics, ease of use for the end user and ease of setup for the administrator. Idea Central 10 hits a home run on all three counts. Idea Central 10 is intuitive and our employees don't need any special training to start using it right away."

For a more detailed list of the key features of Idea Central 10, please visit For more information on Imaginatik's Innovation Management and Collective Intelligence solutions, please visit

About Imaginatik

Imaginatik provides Innovation Management and Collective Intelligence solutions. The best companies in the world use our Idea Central software platform to identify and develop the important ideas and strategies that will drive the future of their business. For more than 10 years, Imaginatik has helped customers including CSC, Pfizer, Boeing, Chubb and Cargill achieve outstanding results with the know-how of our experienced consulting team and our highly configurable web-based software.

Imaginatik is a public company traded on the London Stock Exchange [LSE: IMTK.L] and a World Economic Forum Technology Pioneer with offices in Boston, MA, and London, UK. Imaginatik is committed to ongoing research into the nature of human networks, innovation and collective intelligence. The company collaborates with several academic institutions including the IXL Center at Hult International Business School.

For further information please visit

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