SOURCE: Immersive Media

Immersive Media

November 09, 2009 06:00 ET

Immersive Media Enables World's First Live, Streaming, 360-Degree Video Broadcast With Canada's MuchMusic

Breakthrough IM LIVE Technology Gives Viewers "All-Access Pass" to See It All; Provides Broadcasters With Powerful New Tool to Connect With Online Audiences

PORTLAND, OR--(Marketwire - November 9, 2009) - Immersive Media Company (a wholly-owned subsidiary of Immersive Media Corp., www.immersivemedia.com), the world leader in 360-degree, interactive video, today announced the first live, streaming video technology that lets website viewers interactively look around to create their individual viewing experience as if they were there. MuchMusic, Canada's leading multi-platform network for music videos, live performances, TV shows and interviews, is using the new IM LIVE to stream live video daily from its MuchOnDemand studio to fans at muchmusic.com to complement on-air programming.

Viewers interested in experiencing IM LIVE can watch the daily, interactive, online broadcasts at 5pm ET daily at the MuchOnDemand site. The patented IM LIVE technology places online audiences in the middle of a live event and gives them full control over their viewing experience. With a simple click and drag of a computer mouse, each viewer can independently control his or her own point of view, looking sideways, up or down, or all around, zooming in or out of the action. This "All-Access Pass" is powerful, making fans feel like they have been transported to the center of the action.

"Immersive Media has enabled MuchMusic to give our fans exclusive access to our live events and programming that makes them feel like they are actually in our studio," said Ryan Trotman, director, Much MTV Digital. "The 360-degree interactive experience allows fans to take control of their favorite shows like 'MuchOnDemand' and 'Live in the Lot' to give them their own personal experience with their favorite artists and Much VJs. Being at the leading edge of technology is enabling MuchMusic to interact with its audience in powerful, new ways. Technologies like IM LIVE are allowing us to bring in additional viewers to our live show and complement our on-air programming."

MuchMusic has been a market leader in delivering innovative ways for its fans to access events and developing new programming using the latest technologies. Earlier this year, it debuted HD Smooth Streaming at the MuchMusic Video Awards, a North American first. It is now combining IM LIVE interactive video with social media to enable real-time, online interaction, bringing fans closer together, and creating what it has billed as the "ultimate live experience."

The IM LIVE solution, available now, is a turnkey system that enables broadcasters, advertisers and interactive marketers to deliver live, interactive, 360-degree video. It is comprised of Immersive Media's Dodeca® 2360 Camera and a streaming encoding server that delivers real-time video to users on the web. IM LIVE is easy to deploy and integrate into any broadcast video production framework.

IM LIVE provides important benefits to both broadcasters and marketers. Because it enables viewers to control the viewing experience and feel what it's like to be at a live event, IM LIVE translates into longer viewing times and a richer, more enjoyable viewing experience. This "stickiness" offers unique opportunities for sponsors and advertisers to capture the viewers' attention for longer periods of time.

"IM LIVE is a breakthrough technology that brings the online audience into a live event just as if they were in the studio or concert hall," said Karen Tanaka, COO of Immersive Media. "We have been thrilled to work with MuchMusic to enable them to set a new benchmark for the 'ultimate' live experience."

About Immersive Media Corp.

Immersive Media Corp. is the pioneer and leading provider of 360-degree, interactive video experiences. Its one-of-a-kind geodesic camera and full production services -- including rental equipment, training, filming, post-production and distribution options -- create high-resolution, immersive video for a variety of uses. From mapping and exploration to monitoring and surveillance to branding and entertainment, Immersive Media customers and agents produce the deepest, most engaging video experiences possible.

Immersive Media is a publicly traded company that is listed under the symbol "IMC" on the TSX Venture Exchange. For more information, please visit www.immersivemedia.com.

© 2009 Immersive Media Corp. All rights reserved. All other trademarks are the property of their respective owners.

Contact Information

  • CONTACT:

    David G. Anderson
    Investor Relations
    Tel: (866) 333-8817

    Barbara Hagin
    Media Relations
    Tel: (415) 358-2484
    Email Contact