Immersive Media Corp.
TSX VENTURE : IMC

Immersive Media Corp.

October 31, 2007 06:00 ET

Immersive Media's 360 Degree Video Brings NBA Fans Revolutionary Online Branded Entertainment

CALGARY, ALBERTA--(Marketwire - Oct. 31, 2007) - Immersive Media Corp. (TSX VENTURE:IMC), the leader in 360 degree spherical video, today announced the launch of im360 Studios, which delivers production and distribution services to the entertainment and advertising industry. Debuting with two branded entertainment projects on www.nba.com and www.adidas.com, im360 Studios allows publishers, brands, and advertisers to create truly interactive content and engage the attention of internet television consumers for longer periods of time. The Immersive Media full motion video episodes put the consumer in the middle of the scene, enabling them to look where they want and allowing exploration of the scene by watching the same episode several times, discovering something new each time.

"This supports our strategy to expand into the entertainment market by providing brands with a fascinating and unique media experience for their consumers," stated Myles M. McGovern, president & CEO of Immersive Media Corp. "We're pleased to be working with world-class organizations like adidas and the NBA in finding new storytelling formats to engage their audience and market their products. Internet television demands interactivity and IMC delivers much more with streaming 360 degree video."

TAOW Productions coordinated the marketing initiatives and has identified IMC's immersive technology as a new rich media platform to provide a unique viewer experience. "Storytelling has proven to be an integral part of connecting brands with their consumers, and Immersive Media's technology allows full immersion by the consumer," said TAOW's founder, B. Scott Taylor.

Immersive Media's 360 degree spherical camera was on the court and in the training room, capturing the players and trainers as teams like the New Jersey Nets prepared for the upcoming season. The Immersive Media videos are presented on the NBA website in a new, 16:9 widescreen Adobe Flash(R) format that enables users to see more of the imagery at once, while still preserving the ability to look in any direction.

To view the Immersive Media videos presented on the NBA website, visit the following web link: http://www.nba.com/features/360.html.

For the adidas Basketball is a Brotherhood campaign, the spherical video was launched on www.adidasbasketball.com. To see these videos, just "Click to Launch" on the video in the middle of the screen to make it larger, and then click on "search media" in the lower right hand corner. "360" will appear, and the Immersive Media videos can be played from there. These Adobe Shockwave(R) videos allow consumers to see all the action, with the ability to look in any direction.

To view the Immersive Media videos presented on the adidas website, visit the following web link: www.adidas.com/sports/basketball/content/vertical/country/ca/default.asp?strcountry_adidascom=ca.

You can preview more Immersive imagery at http://demos.immersivemedia.com.

About Immersive Media Corp.

IMC is the leading provider of full motion, high resolution spherical video. Using eleven video streams arranged according to geodesic geometry, Immersive video captures an almost complete spherical image; a high resolution 360 degree view of surroundings that is seamlessly stitched together. IMC's immersive movies can integrate GPS coordinates and other metadata producing our GeoImmersive(TM) video. IMC's open platform design easily interfaces with industry standard applications and databases providing viewers with greater visual detail for timely, fact-based decision-making.

IMC's offerings include hardware, software, camera and post-production services, and immersive imagery available for licensing. Applications include: urban planning, oil and gas resource management, emergency response and first responder operations, and commercial media. IMC is a publicly traded company that is listed under the symbol "IMC" on the TSX Venture Exchange. For more information please visit www.immersivemedia.com.

About TAOW Productions

TAOW is a modern marketing agency that builds relationships between consumer brands and their core user groups. Through their access and creativity, TAOW provides high-value experiential campaigns that are unlike traditional marketing solutions. For more information on TAOW Productions visit www.taowproductions.com.

ADVISORY: Certain information in this press release constitutes forward-looking statements under applicable securities law. Any statements that are contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as "plan", "may", "should", "anticipate", "expects", "opportunity" and similar expressions. Forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with IMC's ability to capitalize on the opportunities, IMC's ability to execute its business plan, and the inability of IMC to access sufficient capital from internal and external sources. Readers are cautioned that the foregoing list of factors is not exhaustive.

Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. Additional information on these and other factors that could affect IMC's operations or financials results are included in IMC's reports on file with Canadian securities regulatory authorities and may be accessed through the SEDAR website (www.sedar.com), IMC's website (www.immersivemedia.com) or by contacting IMC. Furthermore, the forward-looking statements contained in this new release are made as of the date of this news release, and IMC does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by securities laws.

(c) 2007 Immersive Media Corp. All rights reserved. Dodeca and GeoImmersive are trademarks of Immersive Media Corp. All other trademarks are the property of their respective owners.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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