Impact Plus

Impact Plus

October 13, 2009 03:00 ET

Impact Branding Plus Re-Brands Binatone

LONDON, UNITED KINGDOM--(Marketwire - Oct. 13, 2009) - Impact Branding Plus Limited has completed a major marketing and re-branding project for Binatone, the leading consumer electronics company. Impact Plus managing director, Jane Dobson, was retained as Global Marketing Communications Director.

The re-branding included designing new corporate identities for Binatone and the iDect by Binatone brands and the creation of a new Binatone tag line -

"innovation imagination"

The main element of the re-branding and re-positioning of Binatone is a new web site which Impact Branding Plus designed and wrote.

Impact Branding Plus also created a 50th Anniversary logo, worked on product packaging and designed collateral material, including business cards.

An international public relations campaign by Impact Branding Plus for Binatone included trade and consumer media, plus financial and corporate communications. The focus of the PR campaign was the new ownership of Binatone by Dino Lalvani, son of the founder. Impact Branding Plus achieved a full page profile article in The Sunday Times Business Section with the Andrew Davison interview and a major profile article with front page editorial in The Daily Telegraph Business Section.

"This was a challenging and multi-facetted project as we wanted to re-position Binatone, bringing a new energy and style to this 50 year old business" says Impact Branding Plus managing director, Jane Dobson.

Impact Branding Plus Limited represents clients worldwide in various industry sectors including finance, property, luxury goods, oil and gas, technology, consumer electronics, telecommunications, art and culture.

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