MADD Canada

MADD Canada

January 11, 2007 09:08 ET

Impaired Driving Radio PSAs ‘tell it like it would be’

MADD Canada’s radio spots have just-killed victims speaking to Canadians

Attention: Media Editor, News Editor OAKVILLE, ONTARIO--(CCNMatthews - Jan. 11, 2007) - Mothers Against Drunk Driving (MADD) Canada has just released two 'haunting' anti-impaired driving radio public service announcements (PSAs). The new PSAs provide the same sobering message from MADD Canada not to drive impaired. However, what is different about the PSAs are the messengers - killed impaired driving victims who speak about their hopes for the future of their surviving loved ones.

Entitled 'I am dead' and "And so am I" these two 15-second radio spots depict victims killed in impaired driving crashes. In one case, a dead mother speaks about her surviving children; in the other, a dead husband speaks about his seriously injured wife.

You can listen to these PSAs on the MADD Canada website:
http://madd.ca/english/research/madd_i_am_dead.mp3
http://madd.ca/english/research/madd_and_so_am_i.mp3

National President Karen Dunham explains MADD Canada wanted to accomplish two things with the PSAs. "By having Canadians think about the hopes of those killed, we wanted to relate the terrible and ever-lasting impact impaired driving has on a family and a person's loved ones. These radio spots will catch listeners' attention by 'telling it like it would be' from a victim's perspective."

"We also wanted to ensure Canadians knew that MADD Canada is a resource where impaired driving victims, and their families and friends, can turn to for help and to receive the support they need to carry on," says Mrs. Dunham.

The PSAs convey information on MADD Canada's victim support. Both have a narrator stating: 'MADD Canada provides free support services for anyone affected by impaired driving. For medical, legal and emotional support, click on 'Victim Support' at madd.ca."

MADD Canada's new radio PSAs were made available to stations across Canada in late December and should be put into rotation to be heard on the airwaves this month.

Canadians can view MADD Canada's TV PSAs as well as hear other radio spots in its on-line media library at:
http://www.madd.ca/english/research/media.html

/For further information: www.madd.ca/ IN: MEDIA, SOCIAL

Contact Information

  • Karen Dunham, National President
    Primary Phone: 506-650-7473