SOURCE: Imperial Capital

Imperial Capital

April 06, 2010 12:28 ET

Imperial Capital Advises New Vitality in Its Recapitalization With Baird Capital Partners

LOS ANGELES, CA--(Marketwire - April 6, 2010) -  Imperial Capital announced today the recapitalization of NAC Marketing Company, LLC (d/b/a "New Vitality" or the "Company"), a leading direct marketer of premium nutritional supplements and personal care products, based in Farmingdale, NY. Imperial Capital acted as the exclusive financial advisor to New Vitality in its recapitalization led by private equity firm, Baird Capital Partners ("Baird."). RCP Advisors, Jordan Industries and Northstar Capital served as co-investors in the transaction, with Fifth Third Bank serving as the senior lender and Northstar Capital as the subordinated lender. 

"We engaged Imperial Capital as a result of their exceptional M&A track record in the Health & Wellness sector. Imperial Capital's in-depth industry knowledge, attentive client service and commitment to our transaction objectives provided a very successful outcome for us," said Jonathan Greenhut, the founder and CEO of New Vitality.

"Imperial Capital is a leader in providing creative financing and strategic solutions to the Health & Wellness industry," said Jason Reese, Chairman and Chief Executive Officer of Imperial Capital. Brian Wood, Managing Director, Imperial Capital, who led the engagement, added, "We were proud to represent such a high quality Company and management team in this transaction and believe the partnership with Baird will enable continued growth and expansion for the New Vitality platform." 

About Imperial Capital, LLC

Imperial Capital, founded in 1997, is a full-service investment banking firm with offices in Los Angeles, New York, San Francisco, Boston, Houston and Minneapolis. The firm currently employs over 170 professionals and offers a wide range of proprietary products and services to institutional investors, middle market companies, and private equity firms. Imperial Capital provides institutional clients research and sales and trading of high yield and distressed debt securities, bank debt, convertible bonds, preferred stocks, and equities. The firm provides middle market companies and financial sponsors with capital markets, merger and acquisitions, capital structure, restructuring and recapitalization advisory services. More information about Imperial Capital can be found at

About Baird Capital Partners

Baird Capital Partners, the U.S.-based buyout fund of Baird Private Equity, invests in lower middle-market companies in the business services, manufactured products and healthcare sectors. Established in 1989, Baird Capital Partners leverages its deep sector knowledge, experienced investment team and extensive operating resources to drive value in its portfolio companies. Baird Capital Partners is supported by operating resources in China (Beijing, Hong Kong, and Shanghai) and India (Bangalore), focused on facilitating and executing Asia sourcing, manufacturing and distribution strategies for Baird Capital Partners' portfolio companies. For more information, please visit

Contact Information

  • For more information regarding Imperial Capital or this transaction, please contact:


    Anna Halloran Jacob, Imperial Capital, LLC
    (310) 246-3675