SOURCE: WordStream


April 13, 2010 12:05 ET

Improve SEO and PPC Keyword Research With WordStream's New Keyword Tool API

BOSTON, MA--(Marketwire - April 13, 2010) -  WordStream, Inc., a provider of Internet marketing tools and software products, now offers an application programming interface (API) for The Free Keyword Tool and The Free Keyword Niche Finder. 

With the release of the WordStream keyword tool API, website owners can now implement WordStream's two powerful keyword tools on their own sites. In addition, developers and software providers can leverage WordStream's one trillion plus search query database and their proprietary keyword grouping technology in their own tools and applications.

WordStream's The Free Keyword Tool provides extensive, relevant keyword and related keyword suggestions -- far more than other free keyword tools and more than many paid tools -- fast and completely free. The benefit of using this keyword tool API includes the ability to leverage the comprehensive WordStream dataset, which contains information on over a trillion search queries and hundreds of millions of related terms.

The Keyword Niche Finder by WordStream is an innovative tool that returns structured keyword suggestions rather than a disorganized list. Using The Keyword Niche Finder API allows your users to obtain similar results to the Free Keyword Tool, but with those keywords grouped, organized and ready to implement in high-performance PPC and organic search campaigns.

According to Larry Kim, WordStream founder and Vice President of Product Development, site owners should be excited about the new WordStream Keyword Tool API because now they can offer their users powerful keyword research and suggestion capabilities.

"With our new Keyword Tool API, website owners can embed the Free Keyword Tool or Keyword Niche Finder on their own websites and build their own robust keyword research tool powered by WordStream," explains Kim. "So when your users want quick and easy access to keyword suggestions and keyword analysis metrics for SEO, PPC or social media marketing, they never have to leave your site to get this valuable data, thanks to our new Keyword Tool API." 

Technical documentation on the Keyword Tool API is available here:

To get more information on the keyword tool API, such as pricing and account set up, go to:

About WordStream
WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts involving large numbers of keywords, including meta keywords. WordStream provides a scalable, private online keyword workbench -- which includes a suite of free webmaster tools -- for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.

WordStream believes that an organization's keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

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