SOURCE: BlogHer

BlogHer

August 02, 2012 14:00 ET

In a Tough Economy, BlogHer Inc. Pays $17 Million to Women in Blogs and Social Media, Creating Financial Empowerment

Bloggers Credit BlogHer With Delivering Much-Needed Income and High-Quality Exposure, Making the Social Media Space a New Land of Opportunity

BELMONT, CA--(Marketwire - Aug 2, 2012) - It's a rough economy out there for everyone, but not all eyes are turned toward the two Presidential candidates for answers. Thousands of bloggers and social media influencers are thriving as part of the growing "BlogHer Economy" -- BlogHer, Inc., the premium cross-platform media network and publisher for women, paid out $17 million to 4,250 bloggers over three years, from 2009 to 2011, the company announced today. Writers were paid for their influence, reach and writing via BlogHer Inc's publishing model, which compensates bloggers via a revenue share from advertising BlogHer published on their blogs, and via payments for writing commissioned by BlogHer for editorial and advertorial initiatives.

A new BlogHer member survey captures the enormity of the upside of blogger affiliation with BlogHer, not just on a personal level, but for the country's economy as a whole. BlogHer Publishing Network members report spending their BlogHer checks on everything from extras to necessities, from family dinners out to medical bills, mortgages and tuitions. The majority of the BlogHer Publishing Network members surveyed (52%) report spending their BlogHer-generated income on discretionary items. Another 43% reported using their income to support their work, paying for expenses and expansion of their business.

"With the income I earn through BlogHer, I am able to do projects around my home that I wouldn't be able to afford otherwise. And to take my husband and boys out to dinner every now and then... I'm totally grateful for that!" -Lakeitha Duncan, Home to Three Duncan Boys (www.home23duncanboys.blogspot.com)

Many BlogHer publishers also report using income from BlogHer to pay for basic necessities, from monthly groceries (16%), to mortgages and rents (12%), to paying off and/or avoiding debt (12%).

"Joining BlogHer has been a tremendous blessing in my life this year. My husband lost his job and the money that I have earned through BlogHer has helped keep us afloat during this difficult time." -Beth Hunter, Home Stories A2Z (www.homestoriesatoz.com)

"Ad revenue and reviewer income means I can afford my daughter's insulin -- and it also means that I can work three bar-tending shifts instead of five, so, money to buy essentials, plus more time with my family." -Zakary Watson, Raising Colorado (www.raisingcolorado.com)

Bloggers surveyed also attributed benefits to the BlogHer Economy above and beyond financial upside, reporting that brand-new life paths emerged from opportunities offered by BlogHer. Bloggers credited their membership in the BlogHer Publishing Network with landing additional freelance writing assignments (41%), more media and press opportunities (34%), speaking engagements they otherwise would not have been offered (22%), extra consulting work (15%) and even finding new jobs (14%).

"In 2005, this community inspired us to create a new kind of media company -- one created by, for and with quality online voices in text, photography and video who reach primarily women," said Co-founders Elisa Camahort Page, Jory Des Jardins, and Lisa Stone. "With an international reach of 57 million unique women every month and digital advertising sales up 50 percent year-over-year, the BlogHer community is actively taking on -- and benefiting from -- exciting new growth and opportunities in social media. Networked together, BlogHers will achieve new heights of financial success in 2012, even as we work to fulfill our mission to market and grow the influence of individual community members." (Traffic source: Nielsen NetRatings Site Census)

Rhoda Vickers, of Southern Hospitality (www.southernhospitalityblog.com) has lived this exact trajectory: "I'm very grateful to BlogHer for the opportunity to partner with them. My blog has become my career and my career is reinvented in my mid-50s. I could not be happier with how this path has transformed my life!"

About BlogHer:
Reaching 43 million U.S. women each month (Nielsen Site Census, July 2012), BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women social media leaders. BlogHer developed and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to engage in authentic and persuasive dialog with them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice and recommendations to and from 3,000 premium blogs, delivers uniquely insightful research on women in social media across interest areas, hosts the world's largest conferences for women in social media and curates a daily news service, BlogHer.com.

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