December 07, 2009 06:01 ET

InXpo and Storia Works Announce Strategic Partnership to Deliver Engaging Virtual Events in Asia-Pacific Region

Leading Virtual Events Provider Further Expands Global Footprint to Provide On-the-Ground Support and Virtual Events Expertise

CHICAGO, IL and TOKYO--(Marketwire - December 7, 2009) - InXpo, the leading provider of virtual events and virtual business environments, today announced a partnership with Storia Works, a pioneer of virtual event production and management in Japan. InXpo's robust channel and partner network provides on-the-ground language and customer services support that global corporations require to connect, educate and engage their customers, partners and employees anywhere, anytime in the world. InXpo's diverse suite of virtual business solutions will allow Storia Works to offer engaging virtual event experiences in Japan and China as well as other Asia-Pacific countries.

According to an October 2009 independent Forrester Research Inc. report titled Reach Real Global B2B Tech Audiences With Virtual Events, "Going global virtually brings real advantages -- if you do the events right." The report continues, "They take away the physical geographical borders in terms of distance, as well as other constraints such as visas, passports, flight delays, security issues, and safety concerns. They also facilitate metrics gathering and reporting through rich data collected during the events. When approached with the same discipline, and dashboard, as any other event or marketing activity, they can be an effective marketing tool to reach global audiences."

"InXpo's global expansion strategy encompasses partnerships with recognized thought leaders in their respective industries and regions, like Storia Works, with a shared commitment to deliver top-notch virtual experiences to its customers," said Malcolm Lotzof, CEO and co-founder of InXpo. "Storia Works has a deep understanding of technology trends and audience behaviors in the Asia-Pacific region and our partnership will help further drive adoption of virtual business environments in Japan and China."

Under the terms of the partnership, InXpo's enterprise-ready virtual business platform and expertise in delivering engaging virtual experiences that deliver real results will be an integral part of a virtual communications solution offered by Storia Works. This partnership allows global corporations, associations and publishers to build cost-effective and highly engaging communication environments that visually represent local cultures and can be offered in multiple languages.

Ichiro Tamaki, President and CEO of Storia Works, said, "As our world becomes more intertwined economically, we believe that virtual experiences will enhance how companies cost-effectively communicate and extend their reach worldwide. Our partnership with InXpo is the backbone of our company's strategy that will make virtual business communities a reality here in Asia. We chose InXpo's enterprise-ready platform because it's reliable and delivers a virtual experience with an impact that our customers expect and will help give them a worldwide reach."

With deep and broad expertise in delivering virtual events, InXpo is an ideal partner for event management companies, marketing agencies, and advertising agencies seeking to complement their offerings with a virtual component. Under InXpo's Partner Program, InXpo provides its channel partners with the sales and marketing support, production expertise, and training that they need to provide their customers with a comprehensive virtual events strategy.

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About InXpo Inc.

InXpo is the leading provider of privately branded virtual events that connect, educate and engage audiences. InXpo's full suite of solutions includes Virtual Trade Shows, Virtual Career Fairs, and Virtual Corporate Events, as well as Audio and Video Webcasts. These virtual solutions dramatically reduce travel time and related costs, in addition to making the world a greener place to live. By using our privately branded virtual events, InXpo enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. InXpo has delivered more than 1,000 successful virtual events and experiences for global customers and publishers including AAA, Cisco,, HIMSS, PennWell, SAP, TechTarget and Ziff Davis Enterprises. The company is headquartered in Chicago. For more information, visit

About Storia Works Inc.

Storia Works is the pioneer of virtual events management in Asia. Storia Works is helping customers to design, develop and execute effective virtual events as well as on-going virtual communities across borders. Leveraging expertise in IT and strategic leadership, the company provides a full range of innovative services around virtual environments. Storia Works was founded by Ichiro Tamaki, who has been an executive both for SAP and Misumi, and known as a thought leader in Japan's IT industry. The company is headquartered in Tokyo, supporting customers in Japan and Asia-Pacific countries. For more information, visit

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