Reality Digital

Reality Digital

January 14, 2010 11:00 ET

Incentivisation Is Key to Consumer Attraction According to Reality Digital

LONDON, UNITED KINGDOM--(Marketwire - Jan. 14, 2010) - Brands who can offer incentives to consumers are far more likely to be successful in attracting and engaging them according to Reality Digital, the leading provider of social network software for brands and businesses.

Recent research from Razorfish Digital has shown that many consumers choose to become part of a brand's community through social media outlets in order to gain access to benefits. An overwhelming 44% responded that they follow brands on Twitter for the deals and offers they could receive, whilst 37% intimated a similar motive on Facebook.

Reality Digital has indicated that it is brand incentives that are most likely to get consumers connecting and talking about brands through social networks. This could be in a number of forms, be it a competition for prizes, discounts or giveaways. The implementation of an entire brand focused social network also holds the potential for user generated content contests, another strategy that will help give consumers a sense of being valued by a brand whilst also giving them something in return. Brands can benefit additionally from any materials and concepts created as a result.

Robert Proctor, Head of EMEA for Reality Digital, said: "Mobilising current and potential consumers into a growing army of brand advocates is undoubtedly a long process, but this can be aided significantly by providing them with incentives. A great example of this was the Moonfruit Twitter campaign of 2009.

"Possessing an environment whereby consumers can interact, create brand focused content and contribute to the community is an invaluable asset to brands, and is why online community software such as Reality Digital Opus is such a flexible platform for online marketing."

Reality Digital Opus provides businesses with a comprehensive video social network application complete with all of the latest engagement tools to help them enhance their online presence through social media. The community can be used as a focal point for an entire online marketing campaign, acting as a hub for the distribution of content and engagement of users.

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