SOURCE: Responsys


December 14, 2009 15:18 ET

Independent Research Firm Recognizes Responsys as a Strong Performer and the Only Exclusively On-Demand Vendor in Cross-Channel Campaign Management Wave

SAN BRUNO, CA--(Marketwire - December 14, 2009) - Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that it has been cited by Forrester Research as a "strong performer" in its December 2009 Forrester Wave™ report, "The Forrester Wave: Cross-Channel Campaign Management (CCCM), Q4 2009" published today. Uniquely positioned as "the only exclusively on-demand vendor and email powerhouse that now extends into CCCM," Responsys received number one rankings in the campaign execution and cost categories.

"Responsys is honored to be recognized as a strong performer in the Cross-Channel Campaign Management Wave," said Dan Springer, Chief Executive Officer of Responsys. "We believe our strong performance in this report is a testament to our company vision, solid growth strategy, and proven success in helping marketers take ownership of the customer experience across the key interactive channels -- email, mobile, social, and the web -- to drive tangible business results."

This Q4 2009 report is Forrester's first-ever evaluation of the CCCM vendor landscape and is intended to assess "how the current crop of vendors support marketers in program management, multichannel execution, cross-channel decision management, optimization, measurement, and analytics." Along with 10 other vendors with support for CCCM programs, significant market presence, and strong customer interest, Responsys was evaluated against 91 criteria. The company's perfect score (5.00/5.00) in the cost category was one of only three perfect scores awarded to any vendor in the evaluation.

Over the last few years Responsys has been the recipient of some of the most prestigious awards in the industry: positioned by Gartner, Inc. in the "Niche Players" quadrant in its 2009 Magic Quadrant for CRM Multichannel Campaign Management; named a 2009 Upshot50 Marketing Technology Leaders award winner; named to the JMP Securities "Hot 100" in 2008 and 2009; won the 2008 ClickZ Marketing Excellence Award; named to OnMedia's 2009 Top 100 Private Companies; and garnered over 30 awards for creative excellence since 2008.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, mobile, social, web and print channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal,, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact