SOURCE: StrongMail

StrongMail

April 27, 2010 12:30 ET

Industry Experts to Discuss Integrating Email Marketing With SAP CRM

StrongMail, SAP and Leading Analyst Firm to Demonstrate How Companies Can Leverage CRM Data to Power Highly Targeted, Large-Scale Email Marketing Campaigns

REDWOOD CITY, CA--(Marketwire - April 27, 2010) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced an upcoming webinar entitled, "Email Marketing with SAP CRM: Achieving Relevance, Deliverability and Scale." This complimentary webinar is being held on Wednesday, May 12, 2010, and features expert advice from Forrester Research, SAP and StrongMail.

While CRM systems are known for their ability to effectively manage large volume, complex data sets, email marketers often struggle with easily accessing that data for use in effective, high-volume email marketing campaigns. In this interactive webinar, Forrester CRM analyst Suresh Vittal will discuss the current state of CRM and how marketers can best leverage the data in SAP CRM in email campaigns and seamlessly get the response data back for future analysis and retargeting.

Join industry experts and learn how to deliver highly relevant, scalable and successful email marketing campaigns that drive profitable customer relationships while streamlining operations. Plus, get your questions answered in an interactive Q&A session.

Webinar: Email Marketing with SAP CRM: Achieving Relevance, Deliverability and Scale
Date: Wednesday, May 12, 2010
Time: 8:00am PDT / 11:00am EDT / 3:00pm GMT
Free Registration:  http://www.strongmail.com/SAPCRM

Webinar Topics

  • How email is changing the world of CRM.
  • The power of integrating best-in-class email marketing with CRM to strengthen customer relationships and drive revenue. 
  • Strategies for leveraging your CRM data in email campaigns.
  • How to send millions of dynamic emails reliably and effectively.
  • How you can achieve email deliverability above 95%.

 Speakers

  • Suresh Vittal, VP & Principal Analyst, Forrester Research
  • Ryan Deutsch, VP of Emerging Media, StrongMail
  • Sunil Dixit, Sr. Director of Product CRM Marketing, SAP

About StrongMail Systems, Inc.
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.