February 09, 2010 14:59 ET

Industry-First Integration of Mobile Promotions With Facebook and Twitter

Los Angeles Philharmonic, Portland Trail Blazers and Sony Music Entertainment First Adopters

PALO ALTO, CA--(Marketwire - February 9, 2010) - Mozes, the leader in mobile engagement, announced today the industry-first integration of mobile promotions and social media. Marketers can now easily create mobile campaigns, like sweepstakes, that will spread virally using the new integrated social media features of Mozes Connect™.

Three organizations driving mobile innovation are the Los Angeles Philharmonic and Portland Trail Blazers and Sony Music Entertainment. The LA Phil ran a mobile sweepstakes giving fans the opportunity to attend their 2009 Big Bad Voodoo Daddy New Year's Eve party, VIP-style. They promoted the contest directly to their official Twitter page utilizing Mozes' new integrated social media features. The Portland Trail Blazers ran a mobile promotion giving one lucky winner two tickets to the February 1, 2010 Trail Blazers vs. Bobcats game. The Trail Blazers spread the word virally by posting messages to their official Twitter page and Facebook fan page right from Mozes Connect™. Sony Music Entertainment is currently running a mobile giveaway allowing fans to win Michael Jackson prize packs, including the newly released, 'This Is It' soundtrack and DVD provided by Sony Pictures Home Entertainment. Sony Music Entertainment pushed contest information to Michael Jackson's Official Facebook Fan Page via Mozes, where fans virally shared their participation with their friends.

Fans can also participate in a variety of other exciting mobile promotions granting them VIP fan access to meet Grammy-award winning stars, attend amazing shows all over the country, and even get signed memorabilia.

"We are very proud to announce this industry-first capability," said Irv Remedios, VP of Products at Mozes, Inc. "Mozes' new Facebook and Twitter integration allows your Facebook fans and Twitter followers to easily enter your mobile sweepstakes and tell their friends about it by posting it to their Facebook wall and friends' news feeds."

Marketers can boost participation rates and encourage sharing of their mobile campaigns by logging in to the Mozes Connect™ platform and entering their Facebook and Twitter credentials to post customized messages to their pages. Marketers can also increase participation in their campaigns by promoting them to an existing mobile fan list, as well as through the Mozes iPhone application. You can download the free Mozes application for the iPhone or iPod touch here.

About Mozes, Inc.

Mozes is the leader in mobile engagement, used every day by some of the world's best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone. Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile marketing strategy; and by providing in-venue services for live events, conferences and tours. Our customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.

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Contact Information

  • For Inquiries Contact:
    Tanya Onufer
    Mozes, Inc.
    Email Contact