SOURCE: BilltoMobile


August 27, 2010 09:00 ET

Industry Veterans Join E-commerce Mobile Payments Leader BilltoMobile

Previous VeriSign Vice President of Multimedia Applications and Former Director of Product Management at Offerpal Media Join BilltoMobile™

SAN JOSE, CA--(Marketwire - August 27, 2010) -  BilltoMobile™, a payments solution at the forefront of the global evolution in the e-commerce mobile payments space, welcomes two top industry executives to its leadership team: Warren Faleiro joins the company as the vice president of engineering and technology and Madhura Belani joins BilltoMobile as the senior director of product and marketing.

"As our service continues to expand, we welcome Warren and Madhura into important company leadership positions," said Jim Greenwell, president and CEO, BilltoMobile. "Warren's deep technical knowledge of the mobile carrier environment and Madhura's payment and product experience enables BilltoMobile to provide an optimal service. As our U.S. presence continues to rapidly expand with major mobile carriers and online merchants, our management team will play an important role in growing effectively with our partners and customers."

With more than 12 years of experience launching new initiatives in online payments, e-commerce, and social gaming, Madhura joined BilltoMobile from Offerpal Media, a leader in monetization platforms for social games. While at Offerpal, Madhura spearheaded many initiatives and strategies as the director of product management, and identified and integrated many international and alternate payment providers. She grew the payment platform from the ground up to include more than 20 partners in less than one year. Before joining Offerpal, Madhura performed market research, drove new product development, and managed client and vendor relationships at PayPal.

Prior to joining BilltoMobile, Warren served as vice president of multimedia applications at VeriSign Inc. where he was responsible for driving technology delivery and maintaining strategic relationships with tier one mobile operators. Also at VeriSign, he led a team developing innovative carrier grade services including a highly scalable Multimedia Messaging Service Center (MMSC), a media sharing portal, social networking gateways and embedded mobile application software. Warren has helped several other top mobile and telecom organizations build effective product and engineering teams as well as create and leverage strong relationships with their strategic partners.

David Cho, who previously served as vice president of engineering and technology at BilltoMobile, has taken on new responsibilities, including leading the development of the International Payment Network (IPN) for the company, in his expanded role as vice president of global payment strategy.

About BilltoMobile™

Headquartered in San Jose, Calif., BilltoMobile is an alternative online payment provider at the forefront of the global e-commerce mobile payment evolution. In May 2010, BilltoMobile became the first and only alternative payments company to launch a non-Premium SMS-based, "Direct Mobile Billing" service with a major U.S. carrier (Verizon Wireless) and is now partnering with online digital goods and services merchants to take e-commerce mobile payments to the next level. With strong security, merchant and consumer self-serve access to real-time transaction views and reporting -- plus competitive merchant rates that are unprecedented in the U.S. -- BilltoMobile is leading the way for mobile payments to become a mainstream, preferred alternative online payment method. BilltoMobile is a privately-held U.S. company, in partnership with its strategic investor and majority shareholder, Danal Co., Ltd (Seoul, South Korea). Danal is the global pioneer in the development of the financial-grade mobile payment service known as "Direct Mobile Billing" (DMB). With 14 mobile carrier DMB integrations in Korea, Taiwan and China, Danal leads the e-commerce mobile payment segment globally. The company has processed an unmatched ~$3 Billion in DMB transactions with its 10,000+ online merchant partners since the company first launched its groundbreaking service in 2000 in Korea.

Further details about BilltoMobile and information on becoming a merchant can be found by contacting or calling (408) 232-3300. 

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