SOURCE: Inception Media Group

October 28, 2009 12:00 ET

Industry Veterans Launch Inception Media Group to Acquire, Produce and Distribute Motion Pictures and Other Filmed Entertainment

David Borshell and Andy Reimer Open Offices Prior to American Film Market

LOS ANGELES, CA--(Marketwire - October 28, 2009) - In response to the growing demand for acquisition and distribution among independent content providers, industry veterans David Borshell and Andy Reimer today announced the launch of Inception Media Group, LLC. The new Los Angeles-based company will acquire, produce and distribute motion pictures and other filmed entertainment across all media platforms, including theatrical, digital, home video, television and non-theatrical.

"Our collective relationships with content providers, exhibitors, retailers, distributors and technology companies is far-reaching," said Reimer. "When combined with our respective backgrounds, we believe that Inception will be able to bring quality films and other event programming to market effectively and efficiently. We look forward to working with our partners and helping them navigate the cultural and technological changes facing our industry."

Inception Media Group is working with the investment-banking firm Raymond James to identify and execute on strategic growth opportunities for the company.

"Our industry has seen its share of consolidation and change during the past couple of years which has led to a reduction of viable companies competing for quality programming," said Borshell. "Andy and I have a tremendous amount of acquisition and distribution experience, and, by launching a new company together, we can provide content creators and owners a meaningful and much needed alternative."

Inception Media Group is also offering a full range of distribution-related business solution and consulting services. The company will work with content creators and providers in the areas of theatrical exploitation and sales across all platforms and channels of distribution. In addition, Inception Media Group will assist various third parties with home video supply chain requirements including packaged goods manufacturing, warehousing, order management and order fulfillment.

Borshell worked for Image Entertainment for 24 years, most recently as the company's president, and was responsible for day-to-day operations of the company for the past ten years. Borshell is one of the most well respected and established executives in the industry, with extensive domestic and international home entertainment distribution expertise. During his tenure at Image, Borshell spearheaded the creation and management of the company's international, digital, feature film and television divisions and fostered numerous long-standing customer, supplier and vendor relationships.

Reimer has more than 25 years of experience in the entertainment industry, with a long history in the theatrical, television and home entertainment arenas. He was most recently the senior vice president of acquisition and production for HBO Video and was the president of the Blockbuster subsidiary, DEJ Productions. He has also held senior positions with Viacom, Lionsgate and Warner Bros. Reimer is known for his expertise in the production, acquisition and distribution of independent films, encompassing theatrical and DVD launches, as well as television, VOD, pay-per-view, cable/satellite and broadcast. In addition, Reimer has numerous executive producer credits, including one for the Academy Award®-winning film "Crash."

Borshell and Reimer have also brought on-board Lisa Yedlin as senior vice president of sales. Yedlin has more than two decades of independent film and special interest sales and promotion experience, holding senior sales positions at Image Entertainment, Lionsgate and WEA. She also has many long-term relationships with key national wholesale and retail accounts, as well as content suppliers and talent. The company will announce additional management hires during the coming weeks.

Inception Media Group, LLC is a diversified media company specializing in the acquisition, production and distribution of filmed entertainment. The company works directly with exhibitors, retailers and distributors to bring compelling content to market across all media platforms. The company also provides distribution-related business solution and consulting services to content creators or their representatives, including domestic and international production companies, talent management firms and financiers. More information is available at The company is located at: 3130 Wilshire Blvd., Suite 400, Santa Monica, CA 90403, telephone: 310-752-0922.

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