SOURCE: Infobright

February 10, 2010 09:00 ET

Infobright and Talend Announce White Paper on Web Analytics by Bloor Research

Corresponding Webinar Guides Companies Through the Challenges Involved in Loading, Integrating and Analyzing Massive Volumes of Online Data

TORONTO and LOS ALTOS, CA--(Marketwire - February 10, 2010) - Infobright, whose high performance database is the preferred choice for online analytics, and Talend, the recognized market leader in open source data integration, today announced the availability of a Bloor Research white paper, titled "Loading and Analyzing Web Data: Considerations and Recommendations." Produced in collaboration with Infobright and Talend, the paper provides insight on how today's businesses can extract useful and timely intelligence from their online data.

Author Philip Howard, a research director at Bloor Research, shows that demand for online analytics has expanded far beyond clickstream data to encompass activities like gaming, social networking and mobile commerce. As a result, companies ranging from online retailers to mobile service providers need to manage a greater volume and more diverse array of information than ever before. The paper provides advice on what businesses should consider to overcome these challenges, and explores low cost solutions from Infobright and Talend that enable fast integration and analysis of multiple sources of web and mobile data.

The key concepts explored in the white paper will additionally be discussed in a joint webinar with Infobright and Talend on Wednesday, February 17 at 1 p.m. ET. The theme of the webinar is: "Drowning in Online Data? A Guide to Loading and Managing Web Data for Analytics Apps." More information is available at: Webinar: Loading and Managing Web Data

"Bloor provides an excellent overview of both the challenges that businesses now face in leveraging their online data, and the technical requirements needed to overcome them," said Susan Davis, VP Marketing of Infobright. "It all comes down to finding faster, cheaper and simpler ways to load, transform, manage and ultimately use web-based data to make smarter business decisions."

"As Web 2.0 applications like social networking communities and online gaming continue to gain steam, clickstream data is no longer enough to get a complete picture of consumer interests and behaviors," said Yves de Montcheuil, VP Marketing of Talend. "Businesses need to bring together huge amounts of data from many devices and sources and, as this paper shows, Talend and Infobright together offer a compelling solution that takes advantage of the flexibility, affordability and scalability enabled by open source."

Infobright's analytic database delivers fast query performance against large volumes of data with minimal IT effort, and at the lowest cost. Talend leverages the open source model to make data integration simple and affordable for all types of organizations. The Bloor Research white paper may be downloaded at: White Paper

About Talend

Talend is the recognized market leader in open source data integration. More than 1,000 paying customers around the globe, including Yahoo!, Virgin Mobile, Sony and Swiss Life, use the Talend Integration Suite of products and services to optimize the costs of data integration, ETL and data quality. With more than seven million lifetime downloads and 1.5 million core product downloads, Talend's solutions are the most widely used and deployed data integration solutions in the world. The company has major offices in North America, Europe and Asia, and a global network of technical and services partners. For more information, please visit

About Infobright

Infobright's high performance database is the preferred choice for online analytic applications and data marts. With the fastest implementation time, unmatched operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

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