SOURCE: Infonetics Research

Infonetics Research

November 17, 2009 09:03 ET

Infonetics Research: Mobile advertising, app stores driving service delivery platform market

CAMPBELL, CA--(Marketwire - November 17, 2009) - Market research firm Infonetics Research released the second edition of its 2009 Service Delivery Platform Software and Services report, which tracks fixed-line and wireless SDP software and services.


"Mobile advertising and 'app stores' are two of the key drivers behind service provider investment in service delivery platform software and services because of their potential as significant new revenue sources. Operators such as Maxis are already implementing mobile advertising solutions that include location-based advertising and SMS ad insertion, and nearly every major service provider is at least evaluating the feasibility of implementing its own app store, including a service delivery environment capable of supporting this new revenue source. However, operators must implement those strategies within the next year, or risk being left in the dust by competitors such as Apple, Google, and the device manufacturers," advises Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.


--  Infonetics forecasts the worldwide service delivery platform software
    and services market to roughly double from  2008 to 2013, when it will
    reach $4.0 billion
--  Oracle is the worldwide revenue leader in the SDP software segment,
    while Ericsson leads the SDP services segment
--  Though many operators continue to take a "walled garden" approach to
    content delivery strategies, a growing number are looking to deliver more
    innovative services and better monetize their network assets by exposing
    network and service enablers for use by third party developers, and
    charging for that access
--  In the short term, operators will use SDPs to help streamline the
    creation and delivery of basic services, including VoIP, ringtones, and
    streaming video services; later, they will be used to create "mashups" and
    other Web-based applications to compete with those offered by Google,
    Yahoo!, and other Web 2.0 Internet content providers (ICPs)


Infonetics' service delivery platform report provides market size, vendor market share, forecasts through 2013, market drivers, and analysis for fixed-line and wireless SDP software and services. The report tracks revenue separately for consulting, integration and hosted SDP services, and for the five main SDP software components: network and subscriber abstraction, SDP framework, service creation environment, service orchestration, and Web services environment.

SDP software and service vendors tracked: Accenture, Aepona, Alcatel-Lucent, Argela, Atos, CapGemini, Datatronics, Ericsson, Hewlett-Packard, Huawei, IBM, jNetX, Kabira, Microsoft, Motorola, Nokia Siemens, Oracle, Tata Consulting, TechMahindra, Telcordia, Telenity, TietoEnator, Volantis, ZTE, and others.

The report includes customer wins and service provider/vendor announcements made by Accenture, Astelit, COSMOTE, Globe Telecommunications, Korea Telecom Freetel, KPN, Maxis Communications Berhad, Mobilkom, Mobily Saudi Arabia, Shanghai Unicom, SingTel, TDC, Telecom Italia Mobile, Telefónica, Telstra, and others.

Regions covered in the report: North America, EMEA (Europe, the Middle East, Africa), Asia Pacific, and CALA (Central and Latin America), plus worldwide totals and market share.


-- Deployment activity picking up in fast-growing policy server market

-- Oracle, IBM receive high marks from service providers in service delivery platform survey

-- Operators increasing spending on subscriber data management to improve bottom line

-- Policy Server Vendor Ratings: Global Service Provider Survey (Dec. 2009)


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From the portal, go to RESEARCH, then NEXT GEN OSS AND POLICY.


-- Service Delivery Platform Software and Services (Nov. 18)


--  Larry Howard, Vice President:, +1 408-583-3335
--  Scott Coyne, Senior Account Director, Eastern North America, Europe,
    Middle East:, +1 408-583-3395

Infonetics Research is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.

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