SOURCE: INFRAX Systems, Inc.

August 26, 2010 08:00 ET

Infrax Systems (IFXY) Retains Vivid Infusion for Global Rebranding Campaign

Tampa-Based Firm to Provide Infrax With Integrated Marketing and Contemporary Digital Communications Solutions

ST. PETERSBURG, FL--(Marketwire - August 26, 2010) - Infrax Systems, Inc. (OTCBB: IFXY), a global provider of unified Smart Grid-related products and services for the Energy and Utility industries, today announced the company has retained the services of Tampa, Florida-based Vivid Infusion to rebrand the Infrax global image through integrated marketing campaigns and contemporary digital communications solutions.

"Infrax Systems is pleased to retain Vivid Infusion to rebrand our organization as we target critical Smart Grid security applications throughout the world," states Paul J. Aiello, President & CEO, Infrax Systems, Inc. "We are extremely excited about the future growth opportunities for Infrax Systems and will use our rebranding campaigns to educate global Utility companies, about the power our Smart Grid solutions possess to secure the future!"

Key elements of the Infrax rebranding campaigns include a contemporary, informational and interactive website, hard-hitting strategic public relations, aggressive Utility-industry trade event participation as well as through creative digital communications. System security is a vital component and a critical element to ensuring complete Smart Grid performance. Through the corporate rebranding campaigns, Infrax will provide utility companies and their customers, comprehensive communications and management solutions for global Smart Grid applications.

"Vivid Infusion is honored to be chosen for the global rebranding of Infrax Systems," said Thomas Nagy, President of Vivid Infusion. "Infrax Systems has a very dynamic suite of secure Smart Grid solutions for the Energy and Utility Industry. On behalf of our management team, we look forward to proudly developing the Infrax brand identity to ultimately be recognized as the leader in secure global utility communications."

About Infrax Systems

Infrax Systems offers a series of interrelated operational management, communications, and grid security related products and services known as Secure Intelligent Energy Platform (SIEP). Our products enable a comprehensive and unified solution for communications and applications management of the Smart Grid. SIEP™ incorporates a wide array of communications, security, device and data management tools for Smart Grid applications such as advanced metering solutions and grid optimization. SIEP platform creates a unified solution to securely manage Advanced Metering Infrastructure (AMI) and distribution automation. Infrax's secure smart grid platform incorporates a communications transport and management system, (Grid Mesh™), device and data security management, and ultimately secures intelligent endpoint devices (SIED). The secure management of the "last mile" backhaul will be necessary for utilities to implement Smart Grid applications including AMI, real-time pricing, Demand Side Management (DSM), Distribution Monitoring and Automation. When combined, these applications can offer economic, operational and environmental benefits for utilities, and ultimately the utility's customers.

For INFRAX Systems information, contact or visit

About Vivid Infusion:

Vivid Infusion is a marketing and public relations firm based in Tampa, Florida, that focuses on bold and distinct, creative marketing solutions in the areas of: brand marketing, strategic public relations, digital communications, event planning/branded entertainment, commercial printing and product design/packaging.  

For Vivid Infusion information visit

Forward-Looking Statements

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products and services that we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

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