SOURCE: Infusionsoft


February 08, 2010 08:00 ET

Infusionsoft Adds New Features, Improves Ease of Use in Support of Email Marketing 2.0

Infusionsoft Advances Email Marketing, Email Authoring and Data Import Features

PHOENIX, AZ--(Marketwire - February 8, 2010) - Infusionsoft today announced updates to its on-demand software that advances ease of use, data importing, email authoring and email marketing. The product update supports Infusionsoft's debut of Email Marketing 2.0 (#EM20), making it easy for small businesses to grow through dynamic, responsive email marketing campaigns. In addition, the system's powerful customer database (CRM) tracks interest, behaviors and e-commerce, allowing email campaigns to automatically adapt to readers' behavior. The phased rollout to Infusionsoft's 16,000+ users will be complete on February 9, 2010.

"Infusionsoft's latest seasonal product update focuses on modernizing email marketing for small business and making our powerful software even easier to use," said Scott Martineau, vice president of product management at Infusionsoft. "We are especially excited about our new email authoring technology we have introduced in beta. You shouldn't have to rely on an HTML wizard to create an amazing email that custom matches your company's brand."

Martineau added, "These improvements to the Infusionsoft technology make Email Marketing 2.0 a reality -- making email marketing for small business easier and more effective than ever before. Because our software is delivered to users on-demand via the Web, they immediately get access to Infusionsoft's latest and greatest, at no additional cost."

The Winter 2010 product update includes improvements across the email marketing, CRM and e-commerce aspects of Infusionsoft's on-demand small business growth suite. Detailed descriptions, videos and a Webinar demonstration of the Winter 2010 Infusionsoft product update are available online. Product update highlights include:

BETA: New email authoring editor makes it easy to customize the look and feel of emails to match any business logo or brand instantly. Watch the video on email authoring, and check out these new capabilities:

--  Automatically match email theme colors to any uploaded logo
--  Avoid common pitfalls of HTML editing with a completely new
    WYSIWYG email editor
--  Drag and drop formatting of text and images

BETA: High Impact Email plugin saves users time and effort on creating and loading email templates, as well as:

--  Quick access to hundreds of pre-made templates
--  Powerful desktop app with one click uploading to Infusionsoft
--  Subscription option provides access to thousands of templates,
    including new templates each month

Data import: Takes less than two minutes to import contact data from other vendors. Watch the video on data importing and learn how Infusionsoft:

--  Customizes to handle data from Constant Contact, Aweber and
--  Automatically creates company records upon import, allowing
    contacts to be linked to companies
--  Streamlines other manual processes

Additional exciting email marketing improvements and features:

--  Email authentication now done when recipients are first added to an
    email campaign, alerting the user to invalid email addresses before
    email is sent
--  Automatic warnings prior to start of a new campaign for email
    recipients that haven't been contacted in the last six months
--  Links are tracked automatically
--  Single-click addition of tags and other actions
--  Activity Feed widget that shows easy and detailed stats on the actions
    taken by individual contacts, such as filling out a webform, clicking
    a link or completing a double opt-in

About Infusionsoft

Infusionsoft helps small businesses grow fast with targeted email marketing that responds and adapts to customer behavior. Infusionsoft is the first company to combine email marketing and CRM in a single system for a simple and powerful next-generation solution, enabling small businesses to target their marketing like never before. The web-based software also combines e-commerce and powerful automation tools with its intelligent email marketing to deliver a true small business growth suite. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit

Additional marketing and small business insight from CEO Clate Mask and the Infusionsoft team can be found on the Infusionsoft blog at, and the Infusionsoft Twitter feed at

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