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Infusionsoft Creates Business Development Department, Promotes Tyler Garns to Vice President of Marketing
Leading Provider of Automatic Follow-Up Software Creates New Department to Forge Partnerships and Introduces New Leadership to Its Marketing Team
| Source: Infusionsoft
GILBERT, AZ--(Marketwire - November 4, 2009) - Infusionsoft, the leader in
automatic follow-up software for small businesses, today announced the
creation of a Business Development department aimed at cultivating
strategic partnerships that will deliver added value to Infusionsoft's
customer base. The company also announced the appointment of Dave Lee, an
Infusionsoft veteran, as vice president of the newly created department and
Tyler Garns to the position of vice president of marketing. Dave Lee
previously served as vice president of marketing and Tyler Garns previously
served as director of marketing.
"We are looking forward to broadening our partnership program with the
creation of the Business Development department, and feel that it is a
venture worthy of dedicated resources," said Clate Mask, CEO and co-founder
of Infusionsoft. "Strategic partnerships are a significant opportunity for
us to improve our offerings and better serve our customers."
As vice president of business development, Lee will lead a team whose goal
will be to forge relationships through the company's existing Partner Program and
with new partners that will expand Infusionsoft's reach, improve the
company's product, and provide maximum value for customers. Lee has over 15
years of experience in marketing, lead generation, strategic planning,
sales and business development, and served as the vice president of
Marketing for Infusionsoft for the past five years. Lee has been
responsible for all aspects of marketing including promotion, advertising,
social media, public relations and growing Infusionsoft into a powerful
lead-generation company and a leading Internet marketing resource.
"As a longtime partner of Infusionsoft, I'm excited about the direction and
expertise that Dave will bring to the Business Development team," said
marketing and business growth expert Dan Bradbury. "Strategic partnerships
are key to business success and momentum in today's environment, and this
represents a competitive move from a smart company." Through his
partnership with Infusionsoft, Bradbury himself grew his business by more
than 340 percent and earned $740,000 in revenue in 2009, despite the
recession.
Tyler Garns will take over Lee's role as the vice president of marketing
for Infusionsoft. With over 10 years of experience in the field, Garns is a
recognized expert in Internet marketing and has spent the last two years
developing the online elements of Infusionsoft's marketing program as
director of marketing. Early in his career, Garns owned a Web development
business, consulting with small business owners on marketing strategy and
website development. Garns will focus on building the Infusionsoft brand
via marketing, communications and social media.
About Infusionsoft
Infusionsoft, the leader in automatic follow-up software, helps small
businesses grow fast by putting email marketing, CRM and e-commerce on
auto-pilot, backing it with the 'Double Your Sales' guarantee. The
privately held, three-year-named Inc. 500 company is based in Gilbert,
Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital.
Marketing and small business insight from the Infusionsoft team can be
found on the Infusionsoft blog at www.infusionblog.com and the Infusionsoft
Twitter feed at www.twitter.com/infusionsoft.